Job Description

About Sacred Weaves

Sacred Weaves is a luxury handloom brand from the house of

JDS Banaras

, celebrating the timeless artistry of Banarasi sarees, suits, and dupattas. We are redefining Indian heritage for the modern global audience through authentic craftsmanship, Silk Mark-certified weaves, and elegant storytelling.

As we expand our digital presence globally (India, USA, UK, Europe, Singapore, Australia), we're looking for a creative and data-driven professional to lead our

SEO, AI content optimization, and digital storytelling initiatives.

Role Overview

You'll be responsible for making

Sacred Weaves "AI-ready"

-- by optimizing our website, blog, and product pages for

Google's AI Overviews, ChatGPT, Perplexity, and Bing Copilot

visibility, while also building a strong organic and PR footprint through

blogging, guest posting, and structured data optimization

.

Key Responsibilities

Plan and execute

SEO & AI-driven content strategies

for Sacred Weaves' website and blog. Write and publish

blogs, guides, and collection descriptions

optimized for search and generative AI. Maintain and update

structured data (JSON-LD)

across the website (Product, FAQ, Organization schemas). Research

AI search trends

and ensure Sacred Weaves ranks for "conversational" and "how-to" queries. Create and manage a

monthly content calendar

(blog + social + guest articles). Identify and coordinate

guest blogging / PR placement opportunities

with fashion, lifestyle, and textile portals. Work closely with the web team for

technical SEO improvements

(Core Web Vitals, canonical URLs, alt tags). Track performance using

Google Search Console, Analytics, SEMrush / Ahrefs

, and report insights weekly. Collaborate with design, social, and product teams for cohesive storytelling.

Skills Required

Strong command of

English writing, editing, and storytelling

. 2-4 years of experience in

SEO content writing / digital marketing / fashion communication

. Knowledge of

SEO tools

(Google Search Console, SEMrush, Ahrefs, Screaming Frog). Familiarity with

structured data (Schema / JSON-LD)

and

Shopify SEO

is a major plus. Understanding of

generative AI trends

and how content appears in AI summaries (ChatGPT, Gemini, Perplexity). Basic knowledge of

HTML / WordPress / Shopify CMS

preferred. Interest in

Indian handloom, fashion, or luxury lifestyle

will be an advantage.

Soft Skills

Detail-oriented and research-driven Strong sense of brand voice and visual aesthetics Self-motivated, disciplined, and comfortable working independently Eager to experiment with AI tools (ChatGPT, Perplixity, SurferSEO, Grok etc.)

What We Offer

Opportunity to work closely with the

core leadership team

of a fast-growing luxury brand Hands-on learning in

AI-powered marketing and handloom storytelling

Competitive salary based on experience Employee discounts on all Sacred Weaves products Creative, collaborative work environment at our Varanasi office

How to Apply

Send your resume, portfolio (writing samples / blog links), and a short note on "How AI is changing SEO and digital storytelling" to

sales@sacredweaves.com

Job Type: Full-time

Pay: From ?20,000.00 per month

Work Location: In person