Job Description

AI Prompt Strategist | GenAI Content Specialist | Creative AI Technologist

We're looking for an AI Prompt Engineer who blends creative intuition with technical finesse to help us scale content at the speed of thought. As part of the Marketing team at a high-growth D2C pet food brand, you'll design and refine prompts that power engaging, pet-loving content across formats--blogs, social posts, videos, visuals, product pages, and more. This role is ideal for someone who can bridge the gap between what the team needs and what GenAI tools can deliver--from automating content workflows to generating brand-aligned, SEO savvy, and emotionally resonant messaging. You'll collaborate with writers, designers, and developers, turning ideas into AI-driven content experiences that make tails wag.

Key Responsibilities

? Prompt Design & Optimization: Craft, test, and refine prompts that generate high-quality content aligned with brand tone, audience needs, and SEO principles.

? Content Automation: Build scalable workflows for generating long-form blogs, social media captions, visual assets, email content, product copy, FAQs, etc.

? Cross-Team Collaboration: Work with marketing, content, and tech teams to translate briefs into smart AI instructions and templates.

? Prompt Repository: Maintain a library of reusable, effective prompts, workflows, and best practices for different formats and platforms.

? Output Tuning: Detect and fix hallucinations, bias, or redundancy in AI outputs; fine-tune tone, style, and accuracy.

? Visual GenAI: Use image-generation tools to create concept visuals, static posts, and campaign creatives--ideally with a portfolio to showcase.

? Stay Ahead of the Curve: Monitor trends in generative AI (text, image, video), tools (ChatGPT, Midjourney, Runway, etc.), and techniques (prompt chaining, fine-tuning).

? Innovation Catalyst: Act as an internal evangelist--run quick experiments, demos, and training sessions for the team on using AI creatively and efficiently.

Requirements :

? Bachelor's degree in any discipline; creative/technical mix preferred (Design, Communication, CompSci, or Liberal Arts are all welcome)

? Prior experience in prompt engineering, GenAI content creation, or automation workflows is a big plus

? Solid grasp of content strategy, user behavior, and brand voice

? Proficiency with AI tools like ChatGPT, DALLE, Midjourney, Claude, RunwayML, Notion AI, Canva Magic, etc.

? Portfolio or examples of AI-generated work--text and visuals (even experimental/personal projects count)

? Ability to work independently, iterate fast, and juggle multiple formats and requests

Job Type: Full-time

Schedule:

Day shift
Work Location: In person