Sockscarving is a growing D2C fashion brand focused on bringing innovative and stylish products directly to consumers. We believe in creating impactful designs that connect with Gen-Z and millennial audiences while maintaining strong brand identity.
Role Overview
We are looking for a creative and detail-oriented
AI Graphic Designer
who can leverage AI tools to design product mockups, marketing creatives, and brand assets. The role requires a blend of design sense, brand understanding, and AI tool expertise to deliver high-quality visuals for our website, social media, and campaigns.
Key Responsibilities
Product & Mockup Design
:
Generate product mockups (socks, apparel, packaging) using AI & design tools.
Create multiple color/pattern variations and realistic lifestyle visuals.
Website & App Assets
:
Design banners, sliders, and campaign graphics for website.
Optimize product photos with AI enhancements (background removal, retouching).
Social Media & Marketing Creatives
:
Develop engaging posts, reels, and ad creatives for Instagram, Facebook, etc.
Create festive, seasonal, and sale campaign visuals.
AI-Powered Content Creation
:
Use generative AI tools (MidJourney, Stable Diffusion, Runway, etc.) to produce innovative images and short videos.
Experiment with AI for influencer collab content and synthetic model shoots.
Brand Identity & Consistency
:
Maintain brand guidelines (logo, typography, color palette).
Ensure all creatives align with Sockscarving's brand language.
Performance-Driven Design
:
Support marketing team with A/B testing creatives.
Analyze engagement data and improve designs accordingly.
Requirements
Proven experience in graphic design (E-commerce/D2C preferred).
Hands-on experience with AI tools (Midjourney, Stable Diffusion, Runway, etc.).
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
Strong sense of aesthetics, typography, and branding.
Ability to work in a fast-paced, campaign-driven environment.
Creative thinker with knowledge of social media trends.
Good to Have
Experience with video editing & motion graphics.
Understanding of D2C E-commerce workflows.
Interest in fashion & youth-driven trends.
Location : Nikol, Ahmedabad
Job Type: Full-time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
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