Job Description

Role: AI Generalist

Role Purpose

The AI Generalist at Denary Media will spearhead the automation of our digital marketing processes, developing, deploying, and scaling AI-driven solutions that streamline internal workflows, boost campaign effectiveness, and enable data-driven decision-making. This is an opportunity to be at the heart of Denary's transition to an AI-first organization, directly contributing to our core goal: making Denary automated with AI.

Key Responsibilities

Identify Automation Opportunities:

Collaborate across teams to map repetitive or manual processes in digital marketing and internal operations that can be automated or optimized using AI.

Develop & Deploy AI Models:

Build machine learning models, automation scripts, and AI agents for tasks such as campaign management, audience segmentation, personalized content generation, campaign optimization, and performance analytics.

Integrate AI Solutions:

Ensure seamless integration of AI-powered systems within existing marketing platforms, including real-time campaign monitoring, A/B testing automation, and predictive analytics.

Continuous Optimization

: Monitor AI-driven systems, refine models based on feedback/metrics, and implement improvements to maximize ROI and operational efficiency.

Data Analysis & Insights:

Analyze large datasets to extract actionable marketing intelligence and uncover opportunities for further AI application.

Knowledge Management:

Document AI workflows, maintain repositories of models and scripts, and share best practices across teams.

Cross-functional Collaboration:

Work directly with marketers, content creators, engineers, and business leaders to ensure alignment of AI initiatives with business goals.

Stay Updated:

Continuously research and experiment with new AI technologies relevant to digital marketing (e.g., NLP, computer vision, generative models).

Required Skills & Qualifications

Bachelor's or Master's degree in Computer Science, Data Science, Artificial Intelligence, or related field. 2+ years experience in an AI, Machine Learning, Data Science, or automation engineering role, ideally in digital marketing or related industries. Proficiency in Python (required). Familiarity with key AI/ML frameworks: TensorFlow, PyTorch, or Keras. Experience developing and deploying models for tasks such as: Automated content creation (text, images) Audience/market segmentation Campaign performance prediction & optimization Chatbots/AI assistants Excellent analytical, problem-solving, and communication skills.

Preferred Qualifications

Experience with Generative AI (LLMs, image generators, etc.), NLP, or computer vision. Certifications in AI/ML Knowledge of digital marketing workflows Experience leading end-to-end automation or AI-driven transformation projects.

What We Offer

Opportunity to play a pivotal role in Denary's AI transformation journey. Fast-paced, collaborative, and entrepreneurial work culture. Competitive compensation and career advancement opportunities.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits:

Paid sick time Paid time off
Schedule:

Day shift Fixed shift Monday to Friday Weekend availability
Application Question(s):

Current CTC: Expected CTC: Notice Period: Expected Start Date: Current City:
Work Location: In person