Utilize AI-powered SEO tools such as Surfer SEO, Clearscope, SEMrush (with AI features), MarketMuse, Ahrefs, or others to conduct keyword research, competitor analysis, and content optimization.
Analyze website traffic, backlink profiles, keyword rankings, and user behavior using AI-driven analytics platforms alongside Google Analytics and Search Console.
Develop and execute on-page and off-page technical SEO strategies based on insights from AI tools to improve organic visibility and SERP rankings.
Collaborate with content, marketing, and development teams to optimize website architecture, metadata, and content for search engines.
Monitor algorithm updates and AI trends in SEO to continuously adapt strategies and tactics.
Generate detailed reports highlighting AI-derived SEO insights, performance metrics, and improvement recommendations.
Automate routine SEO tasks like audits, keyword tracking, and backlink analysis using AI and scripting tools where applicable.
Stay current with emerging AI technologies and SEO trends to continuously enhance processes.
Ensure SEO best practices are adhered to while balancing technical constraints and user experience.
Desired Candidate Profile:
Proven experience as an SEO Analyst, SEO Specialist, or similar role.
Proficiency with AI-driven SEO and analytics tools (e.g., Surfer SEO, Clearscope, SEMrush AI features, MarketMuse, BrightEdge, etc.).
Strong knowledge of SEO principles, search engine algorithms, and ranking factors.
Familiarity with website analytics platforms like Google Analytics, Google Search Console, and data studio.
Basic understanding of HTML, CSS, and website architecture.
Ability to interpret AI-generated insights and translate them into effective SEO tactics.
Excellent analytical, problem-solving, and communication skills.
Bachelor's degree in Marketing, Data Science, Computer Science, or related field preferred.
Job Types: Full-time, Permanent
Benefits:
Health insurance
Provident Fund
Experience:
SEO analyst: 3 years (Required)
Location:
Madurai, Tamil Nadu (Required)
Work Location: In person
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