Job Description

Role Overview We are building India's largest agri-commerce network. In this role, you will lead the hiring, and management of a 100-member ground force tasked with onboarding retailers onto our platform (Agrim Retailer App). Your mandate is simple but demanding: - Lead the ground force in one of the Zones across India to onboard 200,000 agri-input retailers in 2 years while maintaining Cost of Acquisition (CAC) discipline. Why this role matters? This role is the heartbeat of our growth engine. AGRIM's growth depends on deep rural penetration, high-quality retailer onboarding, and consistent order generation. This role forms the backbone of this execution engine - ensuring 400+ districts deliver predictable and scalable performance. Key Responsibilities - Hire and manage a 100-member distributed field activation team across one of the Zones in India - Design, standardize and execute sales and training processes - Drive performance systems (dashboards, tracking, audits) to maximise productivity and control CAC- Collaborate with Product and Marketing to ensure seamless onboarding experience - Manage vendors, agencies, and local partners for hiring, logistics, and compliance. Success Metrics: - Monthly retailer onboardings run rate - Customer Acquisition Cost - Quality of Retailer onboarding (ref:updazz.com)

Skills Required