Job Description

We are Hiring for a leading FMCG ,based out of Ahmedabad.
Position/Profile Title:Head of Marketing (B2C)
Designation:GM
35-45 Years
Experience:15 Years+
Essential Qualification: MBA in Marketing or related field
Purpose of the position

• The Head of B2C Marketing is responsible for leading the B2C marketing efforts . The role involves developing and implementing B2C marketing strategies, driving customer acquisition and retention, and fostering brand loyalty to achieve business growth and market success in the B2C segment.

• Develop and Execute B2C Marketing Strategies: Create comprehensive B2C marketing plans aligned with the company's objectives. Implement strategies to reach and engage target consumers effectively.
• Digital Marketing and E-commerce Management: Oversee digital marketing campaigns, social media, and online advertising efforts. Optimize e-commerce platforms and partnerships to drive online sales and growth.
• Brand Management and Positioning: Ensure consistent brand messaging and positioning across all B2C marketing channels. Strengthen brand perception and loyalty among the target audience.
• Customer Segmentation and Targeting: Identify and analyze customer segments to tailor marketing efforts for maximum impact. Personalize marketing messages based on customer preferences.
• Product and Promotional Planning: Collaborate with product teams to plan and execute product launches and promotional campaigns for B2C products.
• Sales Enablement and Support: Provide marketing support to the B2C sales team, including sales materials, product training, and promotional support.
• Market Research and Consumer Insights: Conduct market research to understand consumer behavior, preferences, and trends. Utilize consumer insights to drive marketing strategies.
• Budgeting and Financial Management: Develop and manage the B2C marketing budget, ensuring optimal allocation of resources and cost control.
• Marketing Analytics and Performance Measurement: Utilize marketing analytics and KPIs to measure the effectiveness of B2C marketing initiatives. Use data-driven insights for continuous improvement.
• Team Leadership and Development: Lead and motivate the B2C marketing team to achieve targets and foster a culture of innovation and excellence.