Job Description

Job Summary:

The AGM - Hospital Marketing will be responsible for developing, implementing, and managing the hospital's marketing and business development strategies to enhance brand visibility, patient footfall, corporate tie-ups, and referral networks. The role demands strategic planning, team leadership, and coordination with clinical and administrative departments to achieve organizational growth objectives.

Key Responsibilities:1. Strategic Planning and Business Development

Develop and execute annual marketing and business development plans aligned with hospital goals. Identify new business opportunities, corporate tie-ups, insurance empanelments, and institutional partnerships. Conduct market analysis and competitor benchmarking to determine strategic initiatives. Plan and execute community outreach programs, health camps, and corporate wellness activities.

2. Branding and Promotion

Oversee branding, advertising, and promotional campaigns (print, digital, outdoor, and social media). Coordinate with digital marketing teams to enhance the hospital's online presence. Ensure consistent brand identity across all marketing materials and platforms. Organize events, press releases, and public relations activities to strengthen the hospital's reputation.

3. Referral and Doctor Relationship Management

Build and maintain strong relationships with referring doctors, clinics, and other healthcare providers. Develop strategies to increase doctor referrals and patient retention. Conduct regular meetings and CMEs (Continuing Medical Education) to engage medical professionals.

4. Team Leadership and Coordination

Lead, mentor, and supervise the marketing and business development team. Set measurable targets for the team and ensure timely achievement of marketing objectives. Coordinate with clinical, operations, and finance departments to streamline marketing initiatives.

5. Corporate and Institutional Tie-ups

Negotiate and finalize agreements with corporate clients, TPAs, and insurance companies. Maintain strong relationships with HR departments of corporate clients for employee health checkups and cashless treatments. Track performance of corporate accounts and ensure quality service delivery.

6. Reporting and Analytics

Prepare and present monthly and quarterly marketing performance reports to management. Analyze ROI on marketing campaigns and suggest corrective actions where required. Monitor patient inflow trends and develop strategies to address low-performing areas.

Required Qualifications and Experience:

MBA / Master's Degree in Marketing, Hospital Administration, or Business Development. Minimum

10-15 years of experience

in hospital marketing or healthcare business development. Proven experience in developing and managing marketing strategies for tertiary care hospitals. Strong understanding of healthcare market dynamics, referral systems, and patient acquisition strategies.
For Job Opportunities Contact HR Thirumalairajan @9944811893

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person