Job Description

Role Overview
The Assistant General Manager - Sales & Marketing will be responsible for driving revenue growth, leading business development, strengthening brand presence, and managing a high-performance sales & marketing team. The role demands strategic vision, execution excellence, and a customer-first approach.
Key Responsibilities
Sales Leadership

• Lead the Sales & Marketing division with clear revenue & growth targets.

• Develop & implement sales strategies for domestic & international markets.

• Identify new business opportunities in crane controls, heavy machinery & industrial solutions.

• Manage key accounts & customer relationships, ensuring long-term partnerships.

• Drive negotiation, pricing strategies, and closing of high-value deals.

Marketing & Strategy

• Build and execute brand positioning & marketing campaigns (online & offline).

• Conduct market analysis, competitor bench marking & trend forecasting.

• Support product launches and ensure alignment with customer needs.

• Represent the company at industry exhibitions, trade shows, and technical forums.

Team & Leadership

• Mentor, guide, and inspire the sales & marketing team to achieve performance goals.

• Foster a culture of innovation, collaboration, and customer-centricity.

• Establish performance metrics, reporting systems, and accountability frameworks.

Business Development

• Expand the company's footprint in new geographies & customer segments.

• Collaborate with R&D/engineering teams to align customer feedback with product development.

• Build strategic partnerships with OEMs, EPC contractors, and industry stakeholders.

Qualifications & Skills
Education

• MBA in Sales/Marketing OR B.E./B.Tech in Mechanical/Electrical/Electronics (preferred with management degree).

Experience

• Minimum 10-15 years in Sales & Marketing in industrial/engineering sectors.

• At least 5+ years in a leadership role handling a large sales team.

• Proven track record in the crane industry, material handling, or heavy equipment segment is strongly preferred.

Core Skills
Strong leadership & people management skills
Business development & strategic account management
Deep understanding of crane controls, automation, or industrial solutions
Excellent negotiation, communication & presentation skills
Ability to manage P&L, sales forecasting & budgeting
Strong analytical & problem-solving mindset
What We Offer

• A leadership role in a growing & innovation-driven company.

• Opportunity to shape the future of crane control technology.

• Competitive salary, incentives & growth opportunities.

• A collaborative work culture focused on excellence, innovation & respect.

How to Apply
Please share your CV and portfolio : with the subject line: Application - AGM Sales & Marketing

Skills Required