Job Description

Job Req ID: 47692
Location:
Mumbai, IN
Function: Marketing/Digital
About:
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.




We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.




VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.




VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.




VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Campaign Execution Lead - Corporate Consumer Marketing

Job Level/ Designation

M2, AGM

Function / Department

Consumer Marketing

Location

Corporate Office - Mumbai

Job Purpose

Increase Postpaid consumer business revenue, through error free CVM campaign execution for Revenue and Retention



Tracking campaigns & identify opportunities to improve campaign efficiency.



Coordinate with CVM capability team to develop new capabilities for postpaid

Key Result Areas/Accountabilities

Campaign Operations

Ensure end to end error free campaign execution in a time bound manner Using all communication mediums optimally (SMS/Whatsapp/ EDM/ RCS), tracking capacity utilization & planning expansion Work along with big data team on upgrade propensity model to drive upgrade and cross sell Manage OBCC calling - Liaison with circle postpaid leads and CS team to drive productivity

Campaign analysis

Analyze response of campaigns across channels - OBCC / SMS/Whatsapp/ EDM/ RCS and Vi app and publish result on periodic basis Benchmarking across circles on medium/verbiage Prepare weekly dashboard and review deck

Business development /Processes & Compliance

Developing automated work processes to achieve high level of efficiency and accuracy Managing scripts, calendar, frequency and other aspects of communication

Core Competencies, Knowledge, Experience

Graduates/MBA with 5-7 years of experience handling CVM campaign execution using Pelatro or other platforms



Good command over BI and Data analytics



Good communication skills, analytical mindset

Must have technical / professional qualifications

Graduate/MBA

Vodafone Idea Limited

(formerly Idea Cellular Limited)

An Aditya Birla Group & Vodafone partnership