Job Description

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly 'Digital India' by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Role
Brand Lead
Job Level/ Designation
M2, AGM
Function / Department
Circle Marketing
Location Bangalore
Job Purpose
To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results
Key Result Areas/Accountabilities

• Brand health monitoring - Identify Circle business needs - consumer insights - develop quarterly calendar - Align & close Marketing head - share/align corporate + media SPOC

• Budgets Management: Develop quarterly budgets plan - align marketing heads and Brand Communications Lead @Corporate - Monitor budgets - collate and share expenses with Corp media/circle Ops Leads

• Circle Product Campaigns:

• Develop product briefs from circles basis calendar - Convert product briefs to communication briefs - Align corporate SPOC - Share it with centralized Ogilvy - Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team
• Monitor & collate performance results for respective circle - share with corporate circle spoc

• Corporate campaigns:

• Align GTM plans for Circle basis circle budgets
• Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams
• Monitor & collate results for respective circle- share with corporate circle spoc

• Retail & Trade Engagement: Smooth implementation of each signage campaign. Update and maintain retail signage database. Provide complete marketing support to existing and upcoming stores.

• Circle Activation/events /sponsorships- Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same

• In Market visibility: Monitor in market visibility execution through the Merchandiser App reports - highlight issues and lead mitigation plans

• Internal Communication: Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team

• Lead PR plan for circle

• Brand guidelines: Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC
• Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards

Core Competencies, Knowledge, Experience

• Strategic thinking and knowledge of fundamentals of brand building
• Creative thinking
• Collaboration
• Process orientation
• Analytical skills

Experience of 7-9 years in brand communications
Must have technical / professional qualifications
MBA in Marketing is preferred
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership

Skills Required