Job Description

i) Study clients' products, TG, the micro-market, price trends & relevant data AND understand & recommend requirements. ii) Create Communications & Go-To-Market Strategies and AOP (Annual Operating Plans) for clients | iii) Participate in the conceptualization and monitor execution of comprehensive communication (ATL, BTL, Digital) and activation plan. iv) Manage timely delivery of ALL necessary Brand & Marketing assets. ROLES AND RESPONSIBILITIES.i) Study clients' products, TG, the micro-market, price trends & relevant data AND understand & recommend requirements. ii) Create Communications & Go-To-Market Strategies and AOP (Annual Operating Plans) for clients | iii) Participate in the conceptualization and monitor execution of comprehensive communication (ATL, BTL, Digital) and activation plan. iv) Manage timely delivery of ALL necessary Brand & Marketing assets.1. Interacting and collaborating with Sales + Channel + Loyalty and Brand teams to create and thereafter execute Annual Operating Plans + Activation Calendars, review metrics, budgets2. Formulation of Annual Operating Plans (with Lead, Walk-in, Booking targets), Media plans, ATL/Advertising, Digital and Loyalty calendars and briefs AND thereafter manage output and deployment. 3. Create brand stories, strategies, content and supervise the output - with a clear focus on driving profitability alongside sales velocity. Participate in fortnightly, monthly and quarterly reviews with ALL teams & Clients to assess need gaps and way forward.4. Drive innovations, strategic interventions and media muscle towards maximising leads, walk-ins, bookings.5. Manage digital performance plans with audits on CPL, CPVD, CPB. (Cost per lead/Visit Done/Booking)1. Understanding client business, product USPs, TG/demographics, visit project locations and study competition.2. Customer understanding through surveys + market research + flowback in strategy and communication.3. Inventory selection + packaging + dates + vertical sound off + end to end media planning ACROSS Projects. DRIVE targets in sync with Sales, Loyalty/Referral verticals. 4. Understanding pricing across micro-market and devising calls around activations. 5. Developing a cogent calendar for sustenance AND activation sales. 6. Write business proposals to help close new business, attending client presentations and documenting client scope, thus making sure that the sales process has progressed effectively7. Provide Sales, Channel, Media, Design/Architecture teams well-documented input, support thereby impacting decisions on Product, Pricing and Promotion8. Ensure Marketing and business strategies are clearly defined, approved by clients. 9. Responsible for staying informed on activities that are being performed on their accounts and being the final sign off on ALL important documentation/deliverables before they go to a client. This includes: budget, project plan, strategy. 10. Prepare month-end overviews of client's current activities plus plans for future development of accounts. Position Summary: To assist and effectively support brand management daily operations of the brand's products to ensure continuing contribution to business volume, share, profit and return on assets objectives. Key Accountabilitiesi) Consumer & customer understanding to identify business opportunities and recommend plans to achieve itii) Understanding business volumes, blending TG requirements to derive 'Brand building/Marketing Plans' - Concept, Packaging, Product, Communication. iii) On time delivery of assigned marketing projects with alignment from all internal stakeholders and agency partnersiv) Regular Competition Tracking for communication, trade, pricing related elements to influence brand's ongoing marketing decisionsv) Lead business analysis and project financials to support and execute marketing business plansvi) Manage multi-functional project teams to ensure excellence in execution (project plan development, execution, tracking and summarizing results/learning)Experience, Skills & Knowledge- Degree in Business Management in Marketing from Tier 1 institute with 2-3 years' experience - preferably with exposure to marketing roles.- The position requires appreciation and understanding of Marketing, business management and the cross-functional synergies between these disciplines.- Strategic and analytical skills: A broad-based strategic thinker with exceptional intellect who is skilled in analyzing/diagnosing brand and portfolio issues and injecting the 'consumer-first' thinking into the process.- Consumer-rooted Innovation & Thinking: Anticipate, pre-empt, empathise and create. The candidate should have demonstrated skills in innovative strategies and communications and having driven short-term and long-term innovation. - Cross-functional navigation acumen: Leading and evolving the marketing capability over time will require consultative and visible leadership. Partnering and working effectively across functional and within the organizational matrix is imperative.Best-fit behavioral traits: - Practical problem-solver: Strategic thinker + DOER. - Business sense and judgment: Able to view problems through the lens of practicality.- Learning Agility: quickly learn and internalize new ways of working to facilitate a team to deliver their best. Capable of quickly learning new products and technologies.- Mature: Authentic, highly collaborative and able to motivate across levels- Ambitious, but with a down-to-earth attitude- Supreme determination: a can-do attitude, dive deep and deliver. (ref:updazz.com)

Skills Required