Job Description

Organization : Agatsa Software

Profile : PR & Communications Specialist

Location : Noida

Reporting to : Founder

The Company :

Agasta Software is a product and solutions company formed in 2010, with its headquarter in Noida, India. The motto of Agatsa is to innovate and develop products and devices/software to help monitor/manage and diagnose critical diseases and equip an individual with the power to manage his own health. The first range of products in market is in the field of cardiac monitoring. Agatsa has launched the Worlds first and smallest ECG device SanketLife which is a car key chain sized, pocket, leadless, connected ECG device and the most intelligent in the world. Within just 6 years of operations Agatsa has about 5 products in market and is already selling globally. Its clients include state governments, top cardiologists, hospitals, diagnostic labs chains, insurance companies, corporates etc.

Website: www.agatsa.com

:

- We are seeking to hire a public relations specialist who will be responsible for building and maintaining a positive image for our company.

- You will be in charge of establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.

Responsibilities :

- Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.

- Establishing and maintaining relationships with consumer, community, employee, and public interest groups.

- Writing press releases and other media communications to promote the products.

- Planning or directing the development of programs to maintain favorable public and stockholder views of the organization\'s agenda and accomplishments.

- Coaching team members in effective communication with the public and employees.

- Studying the organization\'s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.

- Preparing and editing organizational publications, including employee newsletters or stockholders\' reports, for internal and external audiences.

- Conferring with managers to identify trends and group interests and providing advice on business decisions.

Requirements :

- Bachelor/P.G degree in journalism, PR, marketing or related field.

- Experience handling a press conference.

- Excellent written and verbal communication skills.

- Ability to pitch to media and knowledge of consumer marketing.

- Ability to think both creatively and strategically.

- Ability to run PR campaigns that deliver measurable results and meet objectives.

- Deadline-oriented, inquisitive, with great follow-up and reporting skills.

- Creativity in securing coverage and buzz with traditional outlets.

- Understanding of social media and solid experience working with bloggers.

- Project and budget management skills.

- Responds well under pressure with strict time limit.

- Quick and enthusiastic learner.

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