Job Description

About the Role

We are seeking a highly driven and analytical Affiliate Performance Marketer with a proven

track record in managing affiliate marketing campaigns, performance optimization, and

ROI-driven execution. You will be responsible for acquiring, managing, and optimizing affiliate

campaigns across multiple channels and verticals. This is a key role where you will work

hands-on with tracking tools, UTMs, performance KPIs, and campaign optimization

strategies to drive business growth.

Key Responsibilities

End-to-end management of affiliate marketing campaigns - onboarding, setup,

tracking, scaling.


Build and execute performance marketing funnels leveraging affiliate sources (CPS,

CPL, CPI, CPA).


Develop tracking systems using UTM parameters, Postback URLs, S2S tracking, and

pixel placements.


Deep dive into campaign data to monitor KPIs such as CTR, CVR, ROI, AOV, EPC,

CPL, CPA.


Work with tools like Voluum, RedTrack, Bemob, Google Analytics, Impact, Trackier,

etc. for attribution and analysis.


Conduct A/B testing on creatives, landing pages, and funnels to improve conversion

rates.


Monitor affiliate fraud and compliance issues; maintain clean, high-quality traffic.


Collaborate with design and dev teams to improve LP speed, design, and tracking

effectiveness.


Optimize campaign delivery based on performance trends and real-time data.


Generate and present weekly and monthly reports with insights and actionable

strategies.

Required Skills & Experience

2-5 years of hands-on experience in affiliate/performance marketing.


Proficiency with tracking platforms (Voluum, RedTrack, etc.) and affiliate networks

(VCommission, Admitad, Impact, etc.).


Deep understanding of performance marketing KPIs and funnel-based optimization.


Experience with UTM parameters, GA4, GTM, S2S postback integrations.


Familiarity with cloakers, spy tools (Adplexity, Anstrex, etc.) is a plus.


Strong analytical skills with an obsession for data-backed decisions.


Proactive mindset with the ability to troubleshoot campaign or tracking issues

independently.


Excellent written and verbal communication skills.

KPIs You'll Be Measured On

Campaign ROI / ROAS


Average Cost per Lead (CPL) / Acquisition (CPA)


Conversion Rate Optimization (CRO)


Retention of affiliates / partners


Volume and quality of traffic/leads


Revenue contribution via affiliate verticals

Preferred Qualifications

Bachelor's degree in Marketing, Business, or a related field.


Certification in Digital Marketing or Performance Marketing (optional but preferred).


Experience in lead generation, finance, education, e-commerce, travel, or gaming

verticals.

What We Offer

Opportunity to work with a fast-growing, data-driven performance team.


Ownership of high-budget campaigns with global reach.


Transparent performance metrics and growth opportunities.


Competitive fixed compensation with performance-based incentives.

Job Type: Full-time

Pay: ₹300,000.00 - ₹600,000.00 per year

Schedule:

Monday to Friday Weekend availability
Work Location: In person