Job Description

Role: Customer & Market Research SpecialistLocation: Bangalore/CoimbatoreWork mode: From officeNotice period: 30 daysSummary: This role will play a key part in gathering and analyzing data about our target markets, customer personas, competitors, and industry trends to inform marketing, product positioning, and go-to-market strategies.Key Responsibilities:Customer & Buyer Persona Research :- Develop detailed customer personas across industries (Retail, Construction, Fintech, Healthcare, etc.)- Conduct customer interviews, surveys, and secondary research- Analyze pain points, buying motivations, and decision-making cyclesMarket & Industry Intelligence :- Research and report on emerging trends in software, digital engineering, cloud, and AI- Benchmark Aezion services and AzRoute ERP against industry standardsCompetitor Research :- Track competitor positioning, messaging, pricing models, and campaign strategies- Create and maintain a competitive intelligence repository for sales and marketing useCampaign & Content Insights :- Help prioritize messaging themes based on market trends- Recommend content topics backed by industry search trends and customer needsInternal Stakeholder Collaboration :- Work closely with marketing, product, sales, and leadership teams to support GTM initiatives- Present research insights in the form of briefs, reports, and visual dashboardsDatabase Mining & Lead Intelligence :- Build, enrich, and segment contact databases for outbound and campaign use- Use tools like Apollo, ZoomInfo, Lusha, LinkedIn Sales Navigator, and others to source decision-makers and influencers in target accounts- Maintain and categorize contact lists by industry, region, company size, and buyer role for marketing automation- Collaborate with sales to identify priority accounts and assist in account-based marketing (ABM) initiativesIdeal Candidate Profile:- 2-4 years of experience in market research, customer insights, or competitive intelligence (B2B tech preferred)- Familiarity with tools like LinkedIn Sales Navigator, G2, Crunchbase, Statista, Google Trends, and SimilarWeb- Strong skills in qualitative and quantitative analysis- Excellent written and visual presentation skills (PowerPoint, Excel, Notion, or Miro)- Bonus: Experience supporting ERP/SaaS platforms or tech service companies (ref:updazz.com)