Job Description

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. As Marcom's Advertising Manager, you will be responsible for developing the best advertising campaigns for Apple in India. This includes origination and localisation work, from creative development, production, deployment, and evaluation of our advertising campaigns. You'll collaborate with our agencies and supervise the localisation and amplification of campaigns to work powerfully for our geo markets. You will also be responsible for synchronising various Marcom disciplines to support Apple's product launch and sustaining marketing communications for the Apple product families. This position will require close collaboration across multiple functions, including Strategy, Interactive, Channel & Partners Marketing, Apple Retail, Social, and Product Marketing teams to drive integrated campaigns.

Description

The role is the Advertising expert within the team who will collaborate closely with Worldwide (WW) Marcom and agency partners to launch new campaigns. In the Advertising Manager role, you will be responsible for leading the creative development and production process, ensuring accuracy and internal communication for all advertising initiatives. Key Responsibilities: - Developing and implementing our creative to support integrated efforts across advertising and social, including review and routing of concepts to ensure quality and accuracy from a legal and product perspective - Ensure that work created by the Worldwide Advertising team can be effectively localised; monitor issues such as cultural relevance and market priorities, legal constraints. - Ensure an effective localisation process while maintaining Apple's brand positioning; keeping a consistent tone of voice and look and feel from one media form to another, and from one campaign to another. - Leading confidential launch initiatives while working to maintain security and secrecy through the duration of the project. - Manage the day-to-day relationship with the agency team and help see creative through development from briefing to delivery. - Manage implementation of all advertising creative by collaborating between the agency team and Apple internal teams - Evaluate and approve production estimates, handle finance workflow and regularly challenge the agency on cost leverage. - Communicating with relevant groups (for example, PR, Partner Communications) throughout Apple to ensure they are kept up to date on the progress of our ads, have all necessary materials, and are aligned with our work. - Present opportunities of how advertising campaigns can be amplified based on market priorities, geo related cultural and media opportunities. - Prepare campaign launch announcements and presentations to share advertising activity with the broader internal teams. - Follow industry trends and competitive activity.

Minimum Qualifications

A minimum of 15 years of relevant industry experience. 10+ years of account management experience in an advertising agency, working with global brands. 5+ years of experience leading a team of individual contributors. Demonstrated hands-on work experience of managing fully integrated campaigns across broadcast, print, outdoor and digital. Experience in managing localization initiatives and deploying bespoke creative campaigns.

Preferred Qualifications

The ability to judge creativity and to understand Apple's tone of voice and guidelines, in order to give constructive creative feedback to the agency. The ability to lead project development discussions. Experience working within a global client and agency structure. Cut through ambiguity to find the right path forward despite uncertainty or challenges. Approach projects with a global perspective to ensure creative resonates in international markets. Extremely detail oriented with extraordinary follow-through skills. Resourceful and proactive in finding solutions.





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