Job Description

Position Overview

We are seeking a highly skilled

Advertising Executive specializing in Meta (Facebook & Instagram) Ads

to plan, execute, optimize, and scale paid social campaigns. The ideal candidate has deep knowledge of Meta's advertising ecosystem, strong analytical skills, and a proven ability to drive measurable results for performance and brand campaigns.

Key Responsibilities1. Campaign Strategy & Planning

Develop end-to-end Meta Ads strategies aligned with overall marketing and business objectives. Conduct target audience research, competitor analysis, and market insights to guide campaign planning. Set clear KPIs, budget allocations, and funnel frameworks for various campaign types (lead generation, conversion, traffic, awareness).

2. Campaign Execution & Optimization

Build, manage, and optimize Meta Ads campaigns across Facebook, Instagram, Messenger, and Audience Network. Use A/B testing frameworks (creative, audience, placement, bidding) to refine performance. Implement advanced targeting techniques (Custom Audiences, Lookalikes, behavioral data use). Manage daily pacing, delivery, and bid strategies to ensure ROAS and CPA goals.

3. Creative Collaboration

Work closely with creative teams to develop high-performing ad copies, visuals, and video assets. Provide creative briefs backed by data insights. Analyze creative performance and suggest improvements.

4. Tracking, Analytics & Reporting

Set up and maintain conversion tracking using Meta Pixel, Conversions API (CAPI), and Events Manager. Monitor key metrics such as CPM, CTR, CPC, CPA, ROAS, and retention performance. Prepare weekly and monthly performance reports with actionable insights and recommendations.

5. Client or Stakeholder Management

Present strategy proposals, performance updates, and optimization plans. Manage expectations related to goals, timelines, and deliverables. Maintain relationships with Meta reps where applicable.

Skills & QualificationsTechnical Skills

2-5 years of hands-on experience with Meta Ads Manager. Strong understanding of campaign objectives, bidding strategies, audience segmentation, and optimization methods. Proficiency in Meta Pixel, CAPI, Google Analytics, and attribution models. Experience with e-commerce, D2C brands, lead-gen funnels, or app-install campaigns (preferred).

Soft Skills

Strong analytical and problem-solving abilities. Excellent communication and presentation skills. Creative mindset with the ability to translate insights into ad concepts. Highly organized, detail-oriented, and results-driven.
Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person