Job Description

An Advertising Consultant develops and implements advertising strategies to meet client goals by identifying target audiences, setting budgets, selecting media platforms, and collaborating with creative teams to produce compelling ads. Key responsibilities include conducting market research, analyzing campaign performance, adapting strategies, managing media contracts, and staying updated on industry trends and best practices to drive brand awareness and sales for clients. Key Responsibilities

Client Consultation:

Meet with clients to understand their needs, goals, and target audience.

Strategy Development:

Create tailored advertising strategies, including media plans, budgets, and campaign objectives.

Market Research:

Analyze market trends, competitor activities, and consumer data to inform strategy.

Campaign Execution:

Oversee the creation and launch of advertising campaigns across various channels, such as digital, print, and social media.

Media Planning & Negotiation:

Select the most effective media platforms and negotiate ad placements and contracts with vendors.

Creative Collaboration:

Work with creative teams (designers, copywriters) to develop engaging ad concepts and materials.

Performance Monitoring:

Track campaign performance using key metrics, make data-driven adjustments, and provide regular reports to stakeholders.

Budget Management:

Ensure advertising efforts stay within budget while maximizing ROI.

Staying Current:

Keep abreast of new advertising technologies, platforms, and best practices.
Key Skills

Analytical Skills:

Ability to analyze market data, campaign performance, and trends to make informed decisions.

Strategic Thinking:

Capacity to develop effective, long-term advertising strategies that align with client objectives.

Communication Skills:

Excellent ability to communicate with clients, creative teams, and media partners.

Creativity:

Aptitude for generating innovative ideas for campaigns and ad materials.

Negotiation Skills:

Ability to negotiate contracts and ad placements with media vendors.

Knowledge of Advertising Channels:

Expertise in various advertising platforms, from traditional media to digital and social media.
Job Types: Full-time, Fresher

Pay: ₹19,690.61 - ₹89,236.71 per month

Work Location: In person