Job Description

Job Category: Go To Market
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JOB DESCRIPTION
Job Title: Marketing Manager, ELL
Grade: IC25
Job Family: Marketing - Campaigns
Reports To: Marketing Lead, India
Line of Business: English Language Learning
Location: India
IC25 - Marketing Manager / Brand Manager (Advanced Specialist)
About Us
At Pearson, we are learning for a new world. In an era of rapid demographic shifts and accelerating AI adoption, the demand for new skills has never been greater. Through trusted learning content, assessments, and verifications, Pearson helps individuals, enterprises, and economies bridge critical skills gaps. From school and university to the workplace and lifelong learning, we partner with learners at the moments that matter - helping them realise the life they imagine through learning.
Role Overview
The Marketing Manager (IC25) is a brand-led, creative, and outcome-oriented marketer who brings brand strategy to life through digital-first, integrated marketing across D2C and B2B2C contexts. This role suits someone with a strong hustle mindset - creative, curious, and comfortable operating independently in a fast-paced, matrixed environment.
The role balances brand building and measurable performance, owns go-to-market (GTM) thinking, and champions user journeys and user experience across touchpoints. The Marketing Manager leverages insights, data, and experimentation to deliver meaningful brand growth and business impact, while contributing strategically as a subject-matter expert within the marketing team.
Key Accountabilities
Brand, Storytelling & Integrated Marketing

• Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints.
• Lead brand-led, integrated campaigns that build trust, credibility, and differentiation across D2C and B2B2C audiences.
• Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel.
• Support integrated initiatives including digital, OOH, partnerships, events, influencers, and sponsorships where relevant.

Digital Campaigns & Performance

• Plan, execute, and optimise full-funnel digital campaigns across paid search, paid social, display, video, and emerging platforms.
• Work closely with media and creative agencies to ensure strong execution, continuous optimisation, and outcome-led delivery.
• Track and analyse performance using clear KPIs, applying insights to improve effectiveness and efficiency.

Go-To-Market (GTM) & Growth

• Contribute to and own elements of GTM strategy for launches and priority initiatives, ensuring alignment with business objectives.
• Translate strategic priorities into clear messaging, channel choices, and phased activation plans.
• Identify opportunities to drive brand growth, experimentation, and innovation across markets.

User Journeys, Insights & Data

• Champion user journeys and user experience, ensuring marketing activity reflects real user needs and behaviours.
• Use customer insights, behavioural data, and market signals to inform messaging, timing, and channel decisions.
• Apply a data-informed mindset to decision-making, balancing insight with creativity.

Stakeholder & Ways of Working

• Operate independently on complex initiatives, contributing strategically and influencing outcomes.
• Collaborate cross-functionally with product, sales, analytics, and global marketing teams.
• Manage agencies and partners with clear briefs, expectations, and accountability.
• Act as a subject-matter expert, providing guidance and informal mentorship to peers where needed.

Skills & Experience Required
Brand, Creativity & Strategy

• 9-12 years of experience in marketing, with strong exposure to brand-led and integrated marketing.
• Proven ability to build brand equity while driving measurable outcomes.
• Strong creative instincts and storytelling capability.

Digital, Data & GTM

• Hands-on experience running digital campaigns end-to-end.
• Experience contributing to or leading GTM strategies.
• Strong understanding of full-funnel measurement, attribution, and audience segmentation.
• Comfortable using data and insights to guide decisions.

User-Centric Thinking & Agility

• Experience designing or optimising user journeys and user experiences across marketing touchpoints.
• Curious, agile, and proactive in learning and adopting new martech and media platforms.
• Outcome-oriented with a bias for action and experimentation.

Ways of Working

• Comfortable operating in a matrixed, global organisation.
• Strong communication skills with the ability to influence without authority.
• No formal people management responsibility, but able to coach, guide, and elevate others' work.

What We're Looking For
We're looking for a marketer who can balance brand and performance without prioritising one at the expense of the other, and who brings an authentic, customer-first, learner-centric mindset. The ideal candidate is creative, proactive, and outcome-oriented, values clear direction and structured briefs, takes strong ownership of execution, and consistently looks for smarter, more impactful ways to build brands and drive results.

Skills Required