Job Description

JOB DESCRIPTION

Job Title:

Marketing Manager, ELL

Grade: IC25

Job Family

: Marketing - Campaigns

Reports To:

Marketing Lead, India

Line of Business:

English Language Learning

Location:

India

IC25 - Marketing Manager / Brand Manager (Advanced Specialist)

About Us

At Pearson, we are learning for a new world. In an era of rapid demographic shifts and accelerating AI adoption, the demand for new skills has never been greater. Through trusted learning content, assessments, and verifications, Pearson helps individuals, enterprises, and economies bridge critical skills gaps. From school and university to the workplace and lifelong learning, we partner with learners at the moments that matter - helping them realise the life they imagine through learning.

Role Overview

The Marketing Manager (IC25) is a brand-led, creative, and outcome-oriented marketer who brings brand strategy to life through digital-first, integrated marketing across D2C and B2B2C contexts. This role suits someone with a strong hustle mindset - creative, curious, and comfortable operating independently in a fast-paced, matrixed environment.


The role balances brand building and measurable performance, owns go-to-market (GTM) thinking, and champions user journeys and user experience across touchpoints. The Marketing Manager leverages insights, data, and experimentation to deliver meaningful brand growth and business impact, while contributing strategically as a subject-matter expert within the marketing team.

Key Accountabilities

Brand, Storytelling & Integrated Marketing

Act as a brand custodian, ensuring consistency in tone, narrative, and visual identity across all consumer and partner touchpoints. Lead brand-led, integrated campaigns that build trust, credibility, and differentiation across D2C and B2B2C audiences. Craft compelling creative storytelling and brand narratives that resonate with learners and customers across the funnel. Support integrated initiatives including digital, OOH, partnerships, events, influencers, and sponsorships where relevant.

Digital Campaigns & Performance

Plan, execute, and optimise full-funnel digital campaigns across paid search, paid social, display, video, and emerging platforms. Work closely with media and creative agencies to ensure strong execution, continuous optimisation, and outcome-led delivery. Track and analyse performance using clear KPIs, applying insights to improve effectiveness and efficiency.

Go-To-Market (GTM) & Growth

Contribute to and own elements of GTM strategy for launches and priority initiatives, ensuring alignment with business objectives. Translate strategic priorities into clear messaging, channel choices, and phased activation plans. Identify opportunities to drive brand growth, experimentation, and innovation across markets.

User Journeys, Insights & Data

Champion user journeys and user experience, ensuring marketing activity reflects real user needs and behaviours. Use customer insights, behavioural data, and market signals to inform messaging, timing, and channel decisions. Apply a data-informed mindset to decision-making, balancing insight with creativity.

Stakeholder & Ways of Working

Operate independently on complex initiatives, contributing strategically and influencing outcomes. Collaborate cross-functionally with product, sales, analytics, and global marketing teams. Manage agencies and partners with clear briefs, expectations, and accountability. Act as a subject-matter expert, providing guidance and informal mentorship to peers where needed.

Skills & Experience Required

Brand, Creativity & Strategy

9-12 years of experience in marketing, with strong exposure to brand-led and integrated marketing. Proven ability to build brand equity while driving measurable outcomes. Strong creative instincts and storytelling capability.

Digital, Data & GTM

Hands-on experience running digital campaigns end-to-end. Experience contributing to or leading GTM strategies. Strong understanding of full-funnel measurement, attribution, and audience segmentation. Comfortable using data and insights to guide decisions.

User-Centric Thinking & Agility

Experience designing or optimising user journeys and user experiences across marketing touchpoints. Curious, agile, and proactive in learning and adopting new martech and media platforms. Outcome-oriented with a bias for action and experimentation.

Ways of Working

Comfortable operating in a matrixed, global organisation. Strong communication skills with the ability to influence without authority. No formal people management responsibility, but able to coach, guide, and elevate others' work.

What We're Looking For

We're looking for a marketer who can balance brand and performance without prioritising one at the expense of the other, and who brings an authentic, customer-first, learner-centric mindset. The ideal candidate is creative, proactive, and outcome-oriented, values clear direction and structured briefs, takes strong ownership of execution, and consistently looks for smarter, more impactful ways to build brands and drive results.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.


Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.


If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Job:

Marketing

Job Family:

GOTOMARKET

Organization:

Corporate Marketing & Communications

Schedule:

FULL_TIME

Workplace Type:

Hybrid

Req ID:

22118


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