Job Description

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Role - Advanced Analytics - Search Ads and Personalization
Years of Experience: 8~15 years
Location - Devarabisanahalli, Bellandur, Bangalore
Notice period - Immediate to 15 days joiners
Role Overview
As a Manager for Search Ads and Personalization, you will be responsible for leading large-scale data engineering and analytics programs that deliver measurable business impact. You should have strong expertise in clickstream, Google Analytics, funnel analytics, and eCommerce analytics to lead data-driven initiatives that optimize digital experiences and accelerate growth for clients. This is a hands-on leadership role requiring both technical grounding in data/analytics and the ability to translate data into strategic insights for senior business stakeholders.
Key Responsibilities:
Utilize clickstream data to analyze user interactions, navigation behavior, and content engagement across digital platforms.
Analyze Google Analytics and website performance data to identify opportunities for improving user engagement and conversion.
Conduct funnel analytics to uncover drop-off points and drive actionable recommendations for higher conversion rates.
Perform end-to-end website and eCommerce analytics to optimize customer journeys, boost sales, and enhance overall site performance.
Evaluate search ad and campaign performance to improve ROI and digital marketing effectiveness
Design and implement personalization strategies using behavioral insights to create tailored digital experiences
Partner with marketing, design, and product teams to translate insights into measurable business outcomes. Collaborate with marketing, design, and development teams to translate analytics findings into actionable improvements.
Qualifications:
Experience of 9+ years in the Analytics domain having experience in Digital / Web / eCommerce Analytics
Proven experience with clickstream analytics tools and methodologies, Google Analytics (GA4), and funnel analysis techniques.
Strong analytical foundation in SQL, Excel, and familiarity with data visualization and reporting tools
Experience in e-commerce data analysis, digital marketing campaign evaluation and customer journey analysis
Knowledge of search ads platforms and performance tracking.
Ability to translate insights into strategic actions for personalization and optimization.
Excellent analytical, problem-solving, and communication skills.
Preferred Skills:
Experience with A/B testing and user experience analytics.
Understanding of customer journey mapping and behavior analysis.
Skills:
Required Skills - Clickstream, Google Analytics, funnel analytics, eCommerce analytics, SQL, A/B Testing
About Company:
Welcome to Tredence! Since our founding in 2013, we have been dedicated to transforming data into actionable insights, helping over 50 Fortune 500 clients win in their respective industries. With our headquarters in San Jose and a presence in 5 countries, our mission is to be the world's most indispensable analytics partner. At Tredence, we blend deep domain expertise with advanced AI and data science to drive unparalleled business value. We are excited to have you join us on this innovative journey.

Skills Required