Job Description

Overview:
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world's creative best.



Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
Responsibilities:
Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resource. Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing Developing and executing attribution and measurement projects. Ensuring timely follow through on all scheduled and ad hoc deliverables. With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality. Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person.



Qualifications:
Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Masters preferred. 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects Good working knowledge and understanding of

MMM, SQL, R/Python

is a must have skill. Good to have

Marketing analytics

techniques. Excellent communication skills. Good to have Prior agency experience Good to have Familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.) * Good to have Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)