with hands-on experience in managing and optimizing paid advertising campaigns across
Google Ads and Meta (Facebook & Instagram)
platforms. The ideal candidate should possess a deep understanding of performance marketing, conversion tracking, audience targeting, and ROI optimization.
Key Responsibilities:
Plan, create, and manage
paid ad campaigns
on
Google Ads (Search, Display, YouTube)
and
Meta Ads (Facebook, Instagram)
.
Conduct
keyword research, audience segmentation, and competitive analysis
to identify growth opportunities.
Optimize ad performance through
A/B testing, bid management, and creative experimentation
.
Track and analyze campaign data to ensure
maximum ROI and cost efficiency
.
Set up and monitor
conversion tracking, pixels, and remarketing campaigns
.
Collaborate with the
creative and content team
to design ad copies, visuals, and landing pages that drive conversions.
Prepare
weekly and monthly performance reports
with insights and improvement recommendations.
Stay up to date with
latest trends, platform updates, and ad policies
on Google and Meta.
Manage and maintain
advertising budgets
across platforms efficiently.
Work with other departments (e.g., sales, product, HR) to align ad campaigns with business objectives.
Key Skills & Competencies:
Proven experience in managing
Google Ads and Meta Ads
campaigns.
Strong analytical skills and proficiency in
Google Analytics, Meta Ads Manager, and Google Tag Manager
.
In-depth knowledge of
CPC, CPM, CPA, ROAS
, and performance marketing metrics.
Creative mindset for designing engaging ad strategies.
Strong communication and reporting abilities.
Ability to handle multiple campaigns simultaneously under tight deadlines.
Qualifications:
Bachelor's degree in
Marketing, Advertising, or a related field
.
Google Ads Certification
and/or
Meta Blueprint Certification
preferred.
Job Type: Full-time
Pay: ₹30,000.00 - ₹55,000.00 per month
Work Location: In person
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