Job Description

Roles and Responsibilities:

Plan, create, and manage

Meta (Facebook & Instagram) ad campaigns

to achieve performance goals (leads, sales, or engagement). Conduct

audience research, ad copy creation, and creative testing

to improve ROI. Monitor and optimize campaigns daily for

CPC, CTR, CPA, and ROAS

. Set up and manage

Facebook Pixel, Conversion API, and custom events

to track accurate campaign performance. Collaborate with the design and content team for effective ad creatives. Implement and manage

marketing automation workflows

(email drip campaigns, lead nurturing, re-engagement, etc.). Integrate

CRM and automation tools

(like HubSpot, Zoho, Active Campaign, or similar) with Meta Ads for smooth lead flow. Generate

weekly and monthly performance reports

with insights and improvement suggestions. Stay updated with the

latest Meta policies, trends, and algorithm updates

.

Requirements:

Proven experience managing

Meta Ads campaigns (Facebook & Instagram)

with measurable results. Deep understanding of

Meta Ads Manager, Pixel, and Conversion API setup

. Knowledge of

marketing automation tools

(HubSpot, Zoho, Active Campaign, Mailchimp, or similar). Strong analytical skills and proficiency in

Google Sheets / Excel

for data tracking. Ability to handle

end-to-end campaign management

-- from strategy to reporting. Basic knowledge of

Google Tag Manager and tracking setups

is a plus. Excellent communication and coordination skills to work with multiple teams. Minimum

2-3 years of experience

in Meta Ads and marketing automation.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

Food provided Health insurance Paid sick time Paid time off
Work Location: In person