Job Description

InstaServ

is looking for a skilled

Ads Executive

with hands-on experience in managing

Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns

. As an Ads Executive, you will be responsible for creating, optimizing, and managing paid campaigns to drive

targeted traffic, generate leads, and maximize conversions

for our clients.

Key Responsibilities:

Create, manage, and optimize

PPC campaigns

across Google Ads and Facebook Ads platforms. Conduct

keyword research

, write compelling ad copies, and set up precise ad targeting to maximize campaign performance. Manage and optimize

shopping ads, catalogue ads, and lead generation campaigns

to meet client objectives. Monitor campaign performance, analyze data, and provide

insights and recommendations

for improvement. Conduct

A/B testing

to improve CTR, conversion rates, and ROAS. Stay updated with

industry trends, platform updates, and best practices

for effective campaign management. Collaborate with the

digital marketing team

to align paid advertising strategies with overall marketing goals.

Requirements:

Proven experience as an

Ads Executive / PPC Specialist

with expertise in Google Ads and Facebook Ads. Strong understanding of

PPC concepts

, including keyword research, ad targeting, bidding strategies, and optimization. Experience managing

shopping ads, catalogue ads, and lead generation campaigns

. Proficiency in

Google Ads, Facebook Ads Manager, and Google Analytics

. Excellent

analytical skills

, with the ability to interpret data, identify trends, and make data-driven decisions. Strong

communication and teamwork skills

to collaborate effectively within a team.
Job Types: Full-time, Permanent

Pay: ₹30,278.73 - ₹40,427.88 per month

Benefits:

Leave encashment
Work Location: In person