Job Description

TO THE NEW is a digital technology services company that provides product engineering, Cloud and FinOps services to enterprises, SaaS, and consumer tech companies. We are recognised by global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov for its capabilities in Digital Engineering, Cloud, OTT, and Data & Analytics. The company leverages its deep partnership with all leading hyperscalers like AWS (Premier Partner), Azure, and GCP to provide end-to-end Cloud professional and managed services to its customers. Founded in 2008 , TO THE NEW is one of the fastest-growing companies with a growth rate of over 60% since 2017. The company\'s passionate team of 2500+ \'Newers\' is spread across its headquarters in Singapore and delivery centers in Delhi, Dehradun, Dubai, NYC, and Sydney. TO THE NEW is a 8-times winner of the prestigious Great Place to Work award . The company has also been recognized as one of India\'s Top 100 Companies to Work For, and is among the Top 50 IT Workplaces in India. Key Accountabilities: Enable Adobe Target features and functionality within digital channels that include web and mobile platforms. Configure, administer, and operate Adobe Target to develop customer-centric journeys and campaigns . Perform A/B tests, Multivariate tests, experience targeting among others. Partner with design teams to design and enable targeting, online testing and recommendations to support the delivery of multichannel experiences. Diagnose and troubleshoot technical issues related to delivering personalized experiences. Provide consulting on prioritization, sizing, and timelines for maturing Adobe Target capabilities within the Adobe Experience Cloud (AEC) Partner with Quality Assurance to ensure end to end test cases are accounted for during user acceptance testing. Communicate and partner with upstream and downstream teams regarding the execution against the desired test and learn strategy. Maintain appropriate controls and documentation to ensure compliance of all necessary artifacts. Proactively stay on top of emerging trends and software for customer-centric digital experience personalization Experience Requirement: Minimum of 2-3 years developing in support of A/B testing and site personalization efforts preferably leveraging Adobe Target as a platform Experience in setting up platform integrations (e.g., Adobe Target and Adobe Analytics). Experience in front end web development. Exposure to multiple end-to-end Adobe target Implementations. Adobe Target Certification - Adobe or equivalent Experience in AEP is beneficial.

foundit