Job Description

Role description

We are looking for an experienced Adobe Journey Optimizer AJO Developer who will be responsible for designing developing and maintaining customer journeys using Adobe Experience Platform AEP and AJO The ideal candidate should have hands on experience with Adobe Experience Platform RealTime Customer Profile Segmentation and Adobe Journey Optimizer and should understand how to build scalable and personalized customer experiences

Key Responsibilities

Design and implement customer journeys using Adobe Journey Optimizer Build and manage event driven journeys time based campaigns and real time personalization use cases Collaborate with cross functional teams marketing data and engineering to translate business requirements into AJO workflows Utilize AEP capabilities such as RealTime Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers Work with APIs DecisioningAJOD Module and Event Forwarding for real time data ingestion and outbound integrations Design and test email templates push notifications and in app messages within AJO Implement offer decisioning and personalized content blocks using AJO Offer Library Perform unit testing UAT and AB testing within journeys to ensure optimal performance Monitor journey performance trouble shoot issues and optimize for KPIs eg engagement conversion Ensure governance and best practices around data privacy consent and compliance GDPR CCPA etc

Technical Skills

Strong experience with Adobe Journey Optimizer AJO Working knowledge of Adobe Experience Platform AEP especially Schemas XDM modeling Segment Builder RealTime Customer Profile RTCP Datasets and data ingestion Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus Proficient in JavaScript JSON and RESTful API integration Good understanding of data sources batch and streaming identity stitching and audience activation Experience with Tag Management Tools Adobe Launch or Tealium is a plus

Preferred Qualifications

Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform Experience with other Adobe tools like Adobe CampaignMarketoEloqua Adobe Target or Adobe Analytics is a plus Experience in industries such as Retail Telecom BFSI or Healthcare is a plus Understanding of privacy regulations GDPR CCPA and consent frameworks

Skills

Mandatory Skills :

HTML/HTML5,JavaScript,Adobe Journey Optimizer

About LTIMindtree

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree -- a Larsen & Toubro Group company -- solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/