Adobe Campaign
Required experience:
Demonstrated experience in Digital Marketing using Adobe Campaign Standard
Solid understanding of Adobe Campaign Standard use cases, best practices, and campaigns management in-details.
Responsibilities:
Develop and execute marketing strategies to meet organizational goals.
Design, build, and manage complex marketing campaigns using Adobe Campaign Standard (custom resources, real-time events, workflows, content blocks, fragments, typology rules etc.).
Ensure the quality and accuracy of customer data for effective targeting.
Implement marketing automation processes for efficient campaign execution.
Utilize dynamic content and personalization to enhance customer engagement.
Conduct A/B tests, analyze performance, and optimize campaigns.
Generate reports, provide insights, and make data-driven recommendations.
Have experience in HTML, CSS, JavaScript, Rest API services for interaction with upstream/downstream systems
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