Job Description

Role description

Seeking a Senior Specialist with 7 to 11 years of experience in Adobe Analytics Campaign to drive datadriven marketing strategies and campaign optimization

Lead the design implementation and management of Adobe Analytics Campaign solutions to enhance marketing performance Analyze campaign data to provide actionable insights and improve customer engagement Collaborate with crossfunctional teams including marketing IT and analytics to ensure seamless campaign execution Develop and maintain dashboards and reports to track campaign effectiveness and ROI Stay updated with the latest trends and best practices in Adobe Analytics and digital marketing analytics Provide expert guidance on campaign tracking segmentation and data integration within Adobe Analytics Support data governance and ensure data quality and accuracy across campaigns Mentor junior team members and contribute to continuous improvement initiatives within the analytics team

Roles and Responsibilities

Design and implement Adobe Analytics Campaign strategies aligned with business goals Execute complex data analysis to identify trends opportunities and areas for campaign improvement Manage campaign tagging tracking and data collection processes to ensure accurate reporting Collaborate with marketing teams to define KPIs and measurement frameworks for campaigns Troubleshoot and resolve issues related to campaign data and analytics tools Lead training sessions and workshops to enhance team capabilities in Adobe Analytics Drive automation of reporting processes to increase efficiency and reduce manual effort Ensure compliance with data privacy regulations and internal data policies during campaign execution

Skills

Mandatory Skills :

Adobe Analytics - Campaign

About LTIMindtree

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree -- a Larsen & Toubro Group company -- solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/