Job Description

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Engage directly with the client to understand marketing objectives
Architect solutions & provide recommendations that drive results on client campaigns & objectives
Deliver practical and actionable recommendations based upon marketing intelligence generated through conducting customer behavior study, portfolio diagnostics, competitive analysis and industry economics research.
Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
Develop custom performance reporting and analyses across multiple channels/clients
Build and manage statistical models in SQL/Hadoop-Hive and SAS/R/Python
Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

Qualifications:
8 yrs. of overall experience working in web analytics or a related field with at least 3-5 years in the area of measurement strategy, implementation design and Analytics tagging.
Bachelor's/Master's degree in Computer Science with equivalent work experience
Solid understanding of online marketing, tools and technology
Strong understanding of HTML and web protocols
Strong-to-advanced JavaScript skills
Passion for the internet domain and use of technology to solve business problems
Solid understanding of general business models, concepts and strategies
Must be self-motivated, responsive, professional and dedicated to customer success
Possess an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills- both verbal and written
Demonstrated ability to learn quickly, be a team player, and manage change effectively
Extensive knowledge of Microsoft Office
Education: Any Graduate
Industry: Advertising/PR/Event Management, Entertainment/Media

Skills Required