Job Description

Profile Description
We're seeking someone to join our team as (Director) Adobe Analytics Engineer who will be responsible for technical analysis & design, hands-on development. The individual will also work closely with the analytics team scrum master/project manager, web development leads and business sponsors to implement marketing technology solutions. Extensive knowledge of Adobe Analytics, Adobe Launch Tag Management, Adobe Target, Adobe Experience Platform (AEP) SDK, and Onetrust Consent are a must, as are solid communication skills (written and verbal).
Enterprise_Technology
Enterprise Technology & Services (ETS) delivers shared technology services for Morgan Stanley supporting all business applications and end users. ETS provides capabilities for all stages of Morgan Stanley's software development lifecycle, enabling productive coding, functional and integration testing, application releases, and ongoing monitoring and support for over 3,000 production applications. ETS also delivers all workplace technologies (desktop, mobile, voice, video, productivity, intranet/internet) in integrated configurations that boost the personal productivity of employees. Application and end user functions are delivered on a scalable, secure, and reliable infrastructure composed of seamlessly integrated datacenter, network, compute, cloud, storage, and database functions.
Human Resources, Digital Marketing & Corporate Communication Technology
Supports clients in attracting, developing and engaging employees through Technology innovation. Implements Technology to help reinforce the Firm's brand through driving new business and fostering business collaboration. Leverages Technology to help connect employees to the Firm and our culture, as well as to highlight the Firm's people and accomplishments.
Software Engineering
This is Director position that develops and maintains software solutions that support business needs.
Morgan Stanley is an industry leader in financial services, known for mobilizing capital to help governments, corporations, institutions, and individuals around the world achieve their financial goals.
At Morgan Stanley India, we support the Firm's global businesses, with critical presence across Institutional Securities, Wealth Management, and Investment management, as well as in the Firm's infrastructure functions of Technology, Operations, Finance, Risk Management, Legal and Corporate & Enterprise Services. Morgan Stanley has been rooted in India since 1993, with campuses in both Mumbai and Bengaluru. We empower our multi-faceted and talented teams to advance their careers and make a global impact on the business. For those who show passion and grit in their work, there's ample opportunity to move across the businesses for those who show passion and grit in their work.
Interested in joining a team that's eager to create, innovate and make an impact on the world? Read on...
What you'll do in the role:
This is a mid-level position for a highly analytical, self-motivated individual who will be responsible for the analytics needs across Morgan Stanley's Firmwide Marketing and Corporate Communications organization. The individual will work closely with the AEM Development team, Infrastructure teams, and Morgan Stanley's Digital Marketing group to:

• Research, identify and recommend strategic solutions based upon business problem statements and gaps
• Perform technical analysis & design for analytics-related initiatives
• Implement technical requirements documents including Solution Design Reference (SDR)
• Design and implement solutions for personalization, migration to AEP WebSDK
• Manage tag containers, variables and implement content tagging
• Implement tags via Adobe Launch based upon Solutions Design Reference (SDR)
• Coordinate with website developers for Analytics integration
• Perform end-to-end QA testing for Analytics and Target integrations.
• Manage ad pixels, third-party tags for digital campaigns
• Perform multiple client Web analytics tool implementation projects at once
• Ensure analytics are consistently implemented across digital properties
• Integrate Ontrust consent manager with websites and manage tags based on the consent
• Create dashboards in workspace for business to track website performance
• Diagnose and troubleshoot analytics implementation and platform configuration issues
• Maintain best practices

What you'll bring to the role:

• At least 4 years' relevant experience would generally be expected to find the skills required for this role
• Hands on experience implementing Adobe Analytics integration using Adobe Launch
• Experience in technical analysis, design and development
• Experience with Adobe Target personalization
• Experience with AEP WebSDK Implementation
• Experience with Event Driven Data Layer
• Experience with Onetrust Cookie consent manager
• Expert in Adobe's Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
• Experience with developing custom reports via Adobe Analytics
• Strong hands-on with advanced JavaScript, jQuery.HTML and CSS
• Experience debugging with browser developer tools, Adobe Analytics debugger and Observe Point
• Well versed with Adobe Analytics features (variable configurations, segments, VRS, classifications etc.)
• Document Solution Design Reference (SDR)
• Fluent in digital marketing terminology
• Strong understanding of SDLC
• Ability to manage a project from start to finish and on-time
• Highly organized and able to work on multiple projects/clients simultaneously
• Experience in Agile and Scrum methodologies
• Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
• Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
• Results driven and self-motivate
• Self-starter

Skills Desired:

• Experience with CJA and AJO
• Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)
• Knowledge of social publishing and social listening products
• Experience with email campaigns
• Experience in Financial Services
• Experience using JIRA
• Bachelor's Degree

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:
We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you'll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work.
To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices? into your browser.
Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents.

Skills Required