Job Description

Job Summary

The

Admissions Marketing Executive / Manager

is responsible for planning and executing marketing initiatives that support student recruitment and enrollment targets. This role bridges marketing and admissions by generating high-quality leads, nurturing prospective students and parents, and improving inquiry-to-enrollment conversion through data-driven campaigns and outreach.

Key Responsibilities

Admissions Marketing Strategy

Develop and execute admissions-focused marketing plans aligned with enrollment goals Support short-term and long-term student recruitment strategies Analyze enrollment trends, competitor offerings, and target demographics
Lead Generation & Conversion

Generate student inquiries through digital campaigns, events, and partnerships Manage lead nurturing journeys via email, WhatsApp, SMS, and calls Track and improve inquiry-to-application and application-to-enrollment ratios
Campaigns, Events & Outreach

Plan and promote open days, campus tours, webinars, school visits, and education fairs Coordinate on-ground admissions events and follow-up activities Collaborate with counselors and channel partners
Content & Communication

Create admissions-focused content such as brochures, course flyers, FAQs, and emailers Ensure clear, accurate communication of programs, eligibility, fees, and timelines Manage parent and student communication during the admissions cycle
Cross-Functional Collaboration

Work closely with Admissions Counselors to align messaging and follow-ups Coordinate with academic teams to understand program offerings Share insights and reports with leadership for decision-making
Team & Vendor Management (Manager-level)

Lead and train admissions marketing executives or coordinators Manage agencies, digital vendors, CRM tools, and event partners

Key Skills & Competencies

Strong understanding of student recruitment and admissions processes Experience in lead generation, CRM, and funnel management Excellent communication and persuasion skills Analytical mindset with strong reporting abilities Ability to manage multiple admissions cycles simultaneously

Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, or related field MBA or Master's degree preferred for Manager role

3-8 years

of experience in admissions marketing or education sales
Job Types: Full-time, Permanent

Pay: ?35,000.00 - ?50,000.00 per month

Benefits:

Provident Fund
Work Location: In person