Job Description

Job description:- Company Name: AdMedia Digital Labs Pvt Ltd- Website: www.admedia.com- Headquarter: California, USAAbout the Company:- AdMedia helps Agencies and Brands meet their KPIs and hit their ROI objectives. AdMedias cross-channel advertising platform enables advertisers to purchase media across Video, Display, Search, Email, Social Media, Mobile and more, thus giving businesses numerous options to touch base with their customers.- We operate over 1 million high-quality domains and have more than 150,000 developed websites. No other ad network on the web optimizes traffic across this many channels, and AdMedia continues to advance its technology in order to widen its reach. The company is headquartered in Burbank, California and has several domestic offices throughout the state. - At AdMedia, we believe your job description is just the starting line. Our fun, highly motivated team has pioneered the largest search marketplace outside of the major engines! We have an award-winning ad tech platform, and we compete head-to-head with Google. We're enjoying unrivaled success as a formidable disruptor in the paid online search advertising industry. - Experience Required: 3-6 Years- Job Location: Remote- Work Shift: 11 AM to 7 PM IST and 11:30 PM to 12:30 AM IST:We are on the lookout for a skilled Search Arbitrage Specialist with a profound understanding of media buying, specifically excelling in search arbitrage on tier 1 platforms. As a specialist in this role, you will play a crucial part in developing and executing strategies to drive traffic and optimize revenue through search arbitrage, focusing primarily on tier 1 advertising platforms. Your responsibilities will encompass keyword research, campaign setup, performance monitoring, and ongoing campaign optimization to meet our business objectives.Responsibilities:- Candidate would be responsible for P&L across all search arbitrage based campaigns.- Develop and execute search arbitrage strategies to drive quality traffic and maximize revenue across multiple advertising platforms.- Conduct comprehensive keyword research and analysis to identify high-performing keywords and expansion opportunities.- Create and optimize ad campaigns on search platforms, and native advertising platforms.- Monitor campaign performance closely, adjusting bidding strategies, budgets, and targeting parameters to meet performance goals.- Utilize advanced bidding strategies, ad scheduling, and targeting options to optimize campaign performance and achieve KPIs.- Analyze data and generate regular reports to evaluate campaign performance, identifying areas for improvement.- Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions.- Stay abreast of industry trends, best practices, and algorithm changes, ensuring the effectiveness of campaigns.- Conduct competitive analysis to identify opportunities and benchmark performance against competitors.- Work closely with other teams such as marketing, analytics, and product development to align advertising efforts with overall business objectives.- Continuously test and iterate on ad copy, targeting criteria, and landing page elements to optimize campaign performance.Required Experience and Qualifications:- Bachelors degree in Marketing, Communications, Advertising, or Business.- 3 to 5 years of progressive experience in media buying, digital marketing, or search arbitrage.- Experience working on Meta, Google Ads, and Taboola platforms.- Must have strong understanding of audience targeting matrices and campaign optimization strategies.- Strong analytical mindset with proficiency in campaign tracking, analysis, and reporting.- Expertise in P&L management, budget optimization, and performance reporting.- Experience with competitor analysis and market bench marking.- Proficiency in tools like SEMRush, Meta Ad Library, Google Ad Transparency, and analytics dashboards.- Certifications in Google Ads and Meta platforms are a plus.- Advanced proficiency in data analysis tools and techniques, demonstrating the ability to derive actionable in sights from complex datasets.- Excellent communication, problem-solving, and multitasking abilities.- Creative and strategic mindset focused on growth and innovationBenefits & Perks:- Competitive Salary- Paid Holidays & 24 Days Time Off- 5 Days working Good Work/Life Balance!- A Friendly & Supportive Culture! (ref:updazz.com)

Skills Required