Job Description

We at Adda Education are looking for a dynamic Social Media Manager who lives and breathes content, trends, and brand storytelling. You will directly drive branding, growth, and content strategy for our founders across multiple channels, building a strong digital voice and scalable influence.What You Will Own1. Founder Branding Across Platforms- Manage and grow multiple handles across Instagram (multiple channels), LinkedIn, Telegram, X, and more.- Build a unified but distinctive voice for the founders.2. Reels + Shorts Ecosystem ExpertiseDeep understanding of:- Reel formats, hooks, and high-retention content- Mobile + camera settings- Editing workflows, transitions, AI tools- Paid ads, amplification & growth loops3. Platform-Native Content Creation- You should know what works on each platform-IG - LinkedIn - Telegram.- Ability to tailor content per format and audience.4. Trendspotting & Trend-Building- Identify trends early and convert them into high-impact founder-led content.- Ability to translate any trend into the founder's voice, personality, and long-term vision.5. Insights, Analytics & Competition Benchmarking- Run deep analytics, share insights, track what competitors are doing & build data-driven playbooks for growth.6. Edtech Experience (Preferred)- Someone who understands the learner's mindset coming from tier 2,3,4 cities, the emplyability ecosystem, and the nuance of education branding.About Adda Education At Adda Education, we're building Bharat's most trusted employability ecosystem - empowering learners from Bharat to build better lives through impactful, employability-led education.Through our brands (Adda247, StudyIQ, PrepInsta, Career247), we reach 100M+ learners. Now, we're expanding into degree & professional programs with leading universities - and we need a passionate leader to drive this vision.Who Should Apply?- If you love content + data- If you get excited about new trends before they explode- If you've scaled a creator or brand to millions- If edtech excites you- If you want to build something at national scale (ref:updazz.com)

Skills Required