Job Description

Job Title: Digital Ad Sales Head
Location: Delhi / Mumbai
Experience: 12+ Years
Industry: Digital Media / New Age Tech Companies
About Lokal
Lokal is a hyperlocal platform founded in 2018, focused on solving real-world problems in India. We started as a regional news platform but have grown into multiple areas, including jobs, social networking, matrimony, and mental wellness.
With 45M+ downloads and 5M+ active users across various Tier 2 and Tier 3 cities, we make essential information and opportunities accessible to local communities.
Our Vision: One platform for all of regional Indias needs.
Founded by: IIT Alumni Jani Pasha and Vipul Chaudhary
Backed by: Y Combinator, 3one4 Capital, India Quotient, RB Investments, and other marquee VCs.
Job Overview
We are looking for a highly experienced and strategic Digital Ad Sales Head to lead our advertising revenue efforts in Delhi and Mumbai. This role demands a deep understanding of the digital media landscape, proven experience in revenue generation, and the ability to build strong client relationships in a fast-growing and dynamic environment.
Key Responsibilities

• Lead digital ad sales for the region, driving top-line growth and building scalable ad revenue streams.
• Build, mentor, and manage a high-performing regional ad sales team.
• Develop and execute revenue generation strategies with a focus on CPM, CPC, CPL models.
• Establish and maintain strong client relationships with advertisers, agencies, and media partners.
• Identify new business opportunities and collaborate with cross-functional teams to drive monetization.
• Create, package, and present compelling media solutions tailored to client objectives.
• Leverage data and performance analytics to optimize campaigns and maximize revenue.
• Work closely with product and marketing teams to shape ad offerings aligned with user needs and market trends.
• Monitor market dynamics, competitor activities, and emerging trends in digital media.

Requirements
12+ years of experience in digital media ad sales, with at least 4 years in a leadership role.
Prior experience in digital-first or new-age tech/media companies is mandatory.
Proven track record of consistently meeting or exceeding revenue targets.
Deep knowledge of digital ad ecosystems, including programmatic, performance, and brand-led campaigns.
Exceptional leadership, negotiation, and stakeholder management skills.
Strong network across advertisers and media agencies in North and West India.
Proficiency in CRM tools and data analytics platforms.
Fluent communication skills in English; knowledge of south languages is a plus.
Benefits
Experience working with local language content platforms.
Familiarity with regional user behavior across Hindi, Marathi, or other vernacular languages.
Background in scaling monetization strategies for mobile-first platforms.