Job Description

Job Title: Digital Ad Sales Head
Location: Delhi / Mumbai
Experience: 12+ Years
Industry: Digital Media / New Age Tech CompaniesAbout LokalLokal is a hyperlocal platform founded in 2018, focused on solving real-world problems in India. We started as a regional news platform but have grown into multiple areas, including jobs, social networking, matrimony, and mental wellness.With 45M+ downloads and 5M+ active users across various Tier 2 and Tier 3 cities, we make essential information and opportunities accessible to local communities.Our Vision: One platform for all of regional Indias needs.
Founded by: IIT Alumni Jani Pasha and Vipul Chaudhary
Backed by: Y Combinator, 3one4 Capital, India Quotient, RB Investments, and other marquee VCs.Job OverviewWe are looking for a highly experienced and strategic Digital Ad Sales Head to lead our advertising revenue efforts in Delhi and Mumbai. This role demands a deep understanding of the digital media landscape, proven experience in revenue generation, and the ability to build strong client relationships in a fast-growing and dynamic environment.Key Responsibilities

• Lead digital ad sales for the region, driving top-line growth and building scalable ad revenue streams.
• Build, mentor, and manage a high-performing regional ad sales team.
• Develop and execute revenue generation strategies with a focus on CPM, CPC, CPL models.
• Establish and maintain strong client relationships with advertisers, agencies, and media partners.
• Identify new business opportunities and collaborate with cross-functional teams to drive monetization.
• Create, package, and present compelling media solutions tailored to client objectives.
• Leverage data and performance analytics to optimize campaigns and maximize revenue.
• Work closely with product and marketing teams to shape ad offerings aligned with user needs and market trends.
• Monitor market dynamics, competitor activities, and emerging trends in digital media.

Requirements12+ years of experience in digital media ad sales, with at least 4 years in a leadership role.Prior experience in digital-first or new-age tech/media companies is mandatory.Proven track record of consistently meeting or exceeding revenue targets.Deep knowledge of digital ad ecosystems, including programmatic, performance, and brand-led campaigns.Exceptional leadership, negotiation, and stakeholder management skills.Strong network across advertisers and media agencies in North and West India.Proficiency in CRM tools and data analytics platforms.Fluent communication skills in English; knowledge of south languages is a plus.BenefitsExperience working with local language content platforms.Familiarity with regional user behavior across Hindi, Marathi, or other vernacular languages.Background in scaling monetization strategies for mobile-first platforms.

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