Job Description

About Us:

CDL Fineshine is a globally renowned diamond jewellery manufacturer and exporter, known for our craftsmanship and premium quality. We're on a mission to scale our digital presence and performance-driven campaigns--both for recruitment and high-ticket sales.

We're hiring a Paid Ads Specialist who thrives on data, strategy, and performance marketing. If you're passionate about optimizing cost-per-lead (CPL), improving conversion rates, and maximizing ROI across digital platforms--this is your opportunity.

This role is designed for someone with the leadership potential to grow into a future CMO.

Key Responsibilities:

Strategically plan, manage, and optimize paid advertising campaigns on Google Ads, Facebook/Instagram, YouTube, and other platforms. Focus on lowering Cost per Lead (CPL) for both recruitment and jewellery sales campaigns. Analyze and adjust daily budgets, CPC/CPA, ROAS, and other performance metrics. Collaborate with creative and content teams to design high-converting ads and landing pages. Perform detailed keyword research, audience segmentation, and competitor analysis. Set up and manage remarketing campaigns and conversion optimization funnels for premium clientele. Monitor campaign performance using Google Analytics, Meta Ads Manager, Google Tag Manager, etc. Prepare clear and actionable weekly/monthly reports with insights and improvement strategies. Keep up with industry trends and apply new strategies to stay ahead of the curve.

Skills & Qualifications:

3-5 years of hands-on experience managing paid ad campaigns (Google, Facebook, Instagram). Proven ability to generate high-ROI campaigns, ideally in luxury, jewellery, fashion, or lifestyle sectors. Strong analytical skills and familiarity with A/B testing, performance tracking, and CRO techniques. Experience with Google Analytics, Meta Ads Manager, Tag Manager, and similar tools. Creative flair with an understanding of luxury branding and visual storytelling. Excellent communication and reporting skills.

Preferred:

Experience in the jewellery or fashion/lifestyle industry. Certifications in Google Ads or Meta Blueprint.

Why Join CDL Fineshine?

Work with a luxury global brand and high-value customer base. Be part of a fast-growing digital transformation in the jewellery industry. Enjoy creative freedom, performance-based growth, and leadership opportunities. Future scope to grow into a Chief Marketing Officer (CMO) role.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

Paid time off * Provident Fund