Job Description

This role will contribute to a cross-channel content strategy and execution.

Mission:

The mission for our Creative Content Writer is to tell moving stories, to make our brand come alive in all forms of content - Web, Videos, Social ads etc.

Roles and Responsibilities:

- Be the voice of ACKO by creating exciting, compelling and original content for search engine optimised blogs & monthly ad campaigns.

- Work with the SEO team on optimal keyword research, & understand the intent of keywords used in searches.

- Proofreading & Editing, articles and blogs for ACKO.

- Be a part of Ideation & execution of monthly digital marketing campaigns.

- Data-driven approach: Keep track of analytics/feedback for all pieces, and use the feedback to improve the content.

- Content marketing: Work with the content team and make compelling content pieces - blogs, emails, ebooks, emailers, etc.

- Stick to the content calendar deadlines.

- Experience on Tools

- Familiar with Copyscape and other proofreading tools.

- Proficient in MS Word, Google Docs, sheets, presentations.

Mandatory Skills:

- A full-stack content wizard with 3+ years of relevant experience.

- Someone with excellent written and spoken communication skills in English.

- Familiarity with Inbound marketing principles.

- Familiarity with content marketing collaterals - landing pages, ebooks, blogs and Social media ads, mailers etc.

- Education: A bachelor\'s degree is the least we ask for.

- Experience in keyword research and content strategy.

- Ability to write long/short forms of content.

- Write content based on SEO inputs like keywords from SEO and self-keyword research skills..

- Proven ability or knowledge on doing research on the internet on insurance and finance related topics for sourcing the content.

IIM Jobs