Chief Marketing Officer - Extensive familiarity with all aspects of digital and social media marketing with a focus on delivering tangible ROI from multiple channels.- Identify, monitor and share the right metric to track success of all marketing activities (brand building & recall, lead generation campaigns and conversions)- Thinks & suggest recommendations around various campaign structed, targeting across search, display, remarketing, etc. in accordance with revenue goals. Drive actionable insights from analysis of paid campaigns, develop insights from the entire marketing funnel data and identify trends and areas of improvement & opportunities.- Hands-on knowledge about marketing tools such as GA, Adwords as well as marketing automation platforms.- Drive performance marketing metrics and ensure execution of the same including reporting and optimization of paid marketing campaigns for lead generation, customer acquisition, online sales and revenue generation.- Define the overall marketing, branding and communication strategy for the company (ref:updazz.com)
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