Job Description

Who are we and What do we do?

InMobi Group\'s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company\'s 2018 World\'s Most Innovative Companies.

What\'s the InMobi family like?

Consistently featured among the \xe2\x80\x9cGreat Places to Work\xe2\x80\x9d in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission-critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training, and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

About the team:

InWeb is InMobi\'s newest business unit with which we will foray into the Desktop and m-web publishing business and will cater to business of content creation and publishing. Ideated and developed in-house, this is a business unit that will cater to advertising ecosystem outside of mobile apps.

Through InWeb, we aim to become a publishing powerhouse and create consumer brands in web. We will create marquee properties across verticals to build .com brands. We also will create supply channels for Global advertisers and publishers. The ultimate motive is to drive endless lifetime user value through multiple monetization channels like in house CPA, CPL, CPC offers and blog page monetization through multiple ad networks. This is the most challenging terrain as it involves traffic acquisition from multiple sources and transforming that to gains with minimum leakage and variables like content, website development and maintenance.

About the role:

• Oversee all aspects of the campaign - campaign strategy, tagging recommendation, console setup, delivery management (pacing, budget, spend), analysis and reporting
• Liaise with all the key internal groups on the account (product, research analytics, ad ops, and operations)
• Monitor and communicate programs, and adjust as needed to address adoption gaps and optimize performance
• Drives campaign execution planning including - channel plan, test & learning plan, campaign forecast, resource support plans and key milestone deliverables to deploy on-time.
• Partners with multiple internal and external functional teams to drive the initiative forward, provide status updates, ensure deliverables are met, provide impact assessments and recommendations and/or adjust schedule and plan as needs of the business shift.
• Ensures on time preparation of plan as well as consistency and accuracy of KPIs, reach, timing, and messaging.
• Develop and oversee the execution of specific campaign programs including performance tracking and the identification of gap-closing measures to drive future marketing decisions and campaign optimization.
• Mentor and develop the team, including goal setting, collaboration, training, feedback reviews and other career development opportunities

What do we need:

• Metric-driven mindset focused on setting and measuring KPIs
• Experience in buying media via Pinterest, Instagram, Facebook, Google AdWords, Bing, Taboola, Outbrain
• Excellence in building cross-functional relationships and alignment
• Excellent project management skills and ability to work cross-departmentally
• Creative, collaborative, and resourceful
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• Excellent written, verbal, and visual presentation skills
• Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
• Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
• Strong analytical, problem solving and critical thinking skills
• Forward / innovative thinker with ability to design / deliver within current capability, process, technology
• Ability to deal with difficult/sensitive situations & appropriately resolve conflicts
• Collaborative team-player yet comfortable with independence
• Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives daily while maintaining a profound attention to detail
• Experience in managing performance budgets and achieving campaign goals

Why Join Us?

You will contribute to creating disruptive and innovative consumer experiences using technology. We value autonomy, collaboration, technical innovation, and results-oriented thinking. InMobi\'s culture is all about rewarding excellence so there are fantastic opportunities for the right candidates!

InMobi