Job Description

The Academy Marketing Executive will be responsible for promoting dental academic programs, certifications, and training courses. This role uniquely combines

clinical dental knowledge

with

MBA-driven marketing strategy

to attract the right audience, increase enrollments, and strengthen the academy's brand presence.

Key Responsibilities

Academic Marketing & Lead Generation

Develop and execute marketing strategies for dental courses, workshops, fellowships, and certification programs. Generate quality leads through digital platforms, referrals, events, and institutional tie-ups. Plan and promote webinars, seminars, hands-on courses, and academic events.

Digital & Offline Marketing

Coordinate digital marketing campaigns (Meta ads, Google ads, WhatsApp campaigns, email marketing). Work with content and design teams to create dental-specific marketing content (posters, reels, brochures). Support website updates, landing pages, and course listings.

Clinical Communication & Branding

Translate complex dental procedures and academic content into clear, student-friendly marketing messages. Ensure all marketing communication maintains academic integrity and ethical standards. Build the academy's positioning as a trusted dental education brand.

Admissions & Sales Support

Work closely with academic counselors to improve lead-to-enrollment conversion. Track inquiries, follow-ups, and conversion performance. Support pricing strategy, offers, and enrollment campaigns.

Partnerships & Outreach

Build relationships with dental colleges, clinics, hospitals, and professional associations. Coordinate campus visits, faculty collaborations, and institutional marketing initiatives. Represent the academy at dental conferences, CDE programs, and exhibitions.

Analytics & Reporting

Analyze marketing performance metrics (leads, CPL, ROI, conversion rates). Prepare weekly and monthly marketing and enrollment reports. Recommend improvements based on market trends and competitor analysis.

Qualifications

Educational Requirements

Bachelor of Dental Surgery (BDS)

- Mandatory

MBA

(Marketing / Healthcare Management / Operations preferred)

Experience

2-3 years of experience in marketing, business development, or academic promotions. Experience in dental academies, healthcare marketing, or education marketing is an advantage.

Key Skills & Competencies

Strong understanding of dental education, procedures, and clinical terminology Excellent communication, presentation, and negotiation skills Digital marketing knowledge and campaign coordination ability Strategic thinking with execution capability Data analysis and reporting skills Proficiency in CRM tools, MS Excel, and marketing dashboards
Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person