Job Description

Job SummaryWe are looking for a highly motivated Email Marketing Executive with 0-6 months of experience and a technical background to join our marketing team. The ideal candidate will be responsible for executing email campaigns, managing subscriber lists, and optimizing outreach strategies to enhance engagement and lead generation.Roles and Responsibilities of an Email Marketing SpecialistAn Email Marketing Specialist is responsible for planning, executing, and optimizing email campaigns to enhance customer engagement, generate leads, and drive conversions.Key Responsibilities:Email Campaign Strategy & Planning - Develop and implement effective email marketing strategies, segment email lists, and create personalized campaigns.Content Creation & Design - Craft compelling email copy with clear CTAs, design visually appealing templates, and optimize for mobile and desktop.Email List Management - Build, maintain, and segment subscriber lists while ensuring data accuracy and deliverability.Campaign Execution & Automation - Schedule marketing emails, implement automated workflows (welcome emails, drip campaigns), and personalize communication.Performance Tracking & Optimization - Monitor key KPIs (open rates, CTR, conversions), conduct A/B testing, and optimize campaigns based on data insights.Compliance & Best Practices - Ensure adherence to GDPR, CAN-SPAM Act, and industry standards to maintain email deliverability and user privacy.Cross-Team Collaboration - Work with content writers, designers, and marketing teams to align email strategies with business goals.Lead Nurturing & Engagement - Develop email sequences, engage audiences through surveys and re-engagement campaigns, and provide valuable content.Required Skills:- Strong copywriting & content creation- Proficiency in email marketing tools (Mailchimp, HubSpot, etc.)- Basic HTML/CSS knowledge for email design- Data analysis & A/B testing- Customer segmentation & targeting expertise- Understanding of email compliance regulations (ref:updazz.com)

Skills Required