Accenture Bring your big ideas and PR expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in Strategy & Consulting, Technology, Operations, Industry X and Accenture Song services, our teams work closely with clients to deliver on the promise of technology and human ingenuity every day. Corporate Functions - Marketing + Communications As part of this team, the candidate will play a key role in helping Accenture execute its strategy. The person work with a diverse team of innovative marketing and communications experts and business leaders who focus on Life Sciences. The media lead will be responsible for promoting thought leadership and client announcements, preparing the content for speaking events, developing bylines and securing top tier and trade media interviews with senior executives in Accenture's Life Sciences industry group. As part of the internal Agency group, the person will also be called upon to support ad hoc projects, which could range from global events that Accenture attends to helping promote research and surveys or other media opportunities across a variety of business focus areas of the company. We are looking for a strategic thinker who will focus on generating tier-one and top industry trade media coverage and positioning in support of Accenture's business objectives and priority growth areas for Life Sciences. The highly skilled professional will work closely with marketing and business leads to ensure holistic, integrated media activity aligned to business priorities to maximize consideration and preference for Accenture services. This person will report to the North America Corporate Communications Lead but also work closely with the Industries media relations lead. As part of the role, you will be expected to Develop, manage and execute an integrated communications strategy and plan that will help build a positive market image for the Accenture brand in the Life Sciences industry, increasing our media share of voice in the market. o Provide counsel and work directly with the Life Sciences industry lead and the broader Life Sciences team to achieve strategic external communications outcomes that ensure we build brand awareness and understanding across all priority areas of the business, including but not limited to pharma/biopharma, medtech, R&D, supply chain and manufacturing and commercial o Work hand in hand with the marketing team to co-develop and implement integrated messaging and campaigns tied directly to key client and and timely industry issues shaping the Life Sciences landscape. Collaborate with the global Accenture media relations team to ensure consistency of global and local strategies. This will include supporting local adaptation of global thought leadership research and points of view. o Manage media training for key Accenture executive spokespeople and provide support for our leaders who speak for the company. o Support Life Sciences issues management (client, employee & corporate) in close collaboration with the global issues management team to protect and enhance Accenture's brand. o Collaborate cross-functionally with client relationship marketing, social media, internal communications and talent brand teams across the company. o Build and maintain strong relationships with influential journalists covering the Life Sciences industry but also beyond o o Use new AI tools as part of earned media work - and to support content creation. o Monitor and report media activity to local and global stakeholders.
TRAVEL EXPECTATIONS: o Limited travel may be required. OUR COMMITMENT TO YOU Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement. o You'll make a difference for some impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects Opportunities to learn daily through training, assignments, and collaborating with experts across the company. o o Access to leading-edge technology
Knowledge and Skills Requirements:
o Excellent written and oral communications skills in English Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitches, bylined articles, op-eds, etc. o Detailed knowledge of media relations processes in general; preferred knowledge of Life Sciences media, particularly in pharma/biopharma, medtech, R&D and commercial. o o Social media (blogs, X, LinkedIn) familiarity and skills. o Issues management skills. Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organizations, vendors, and others. o o Broad overall business acumen. o Strong multi-tasking and project management skills. o Strong sense of ownership. o Ability to manage multiple projects under tight deadlines. Passion for executing deliverables and programs that are of the highest quality, fully support Accenture's business strategy and are in line with or exceed leadership expectations. o o Strong negotiation and conflict-management skills to resolve complex or disputed issues.
Basic Qualifications
Degree or equivalent Minimum of 12-15 years' experience in media relations/corporate communications (corporate or agency experience preferred) o Minimum of 12-15 years' experience analyzing, disseminating and communication complex information and developing clear "media-ready" messages
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