Job Description

: Marketing & Social Media Specialist (SEO, LinkedIn, Instagram, Meta)

Location:

Kidwai Nagar, Kanpur

Company:

TBA

Employment Type:

Full-time

About Us

We are an innovative

EdTech platform

designed to guide students from academia to the workforce. We focus on

internships, apprenticeships, skill development, and career pathways

, helping students become job-ready while enabling employers to discover future talent.

As we prepare for our launch, we are seeking a creative and driven

Marketing & Social Media Specialist

to build Watnxt's digital presence and engage both students and employers across platforms.

Role Overview

The Marketing & Social Media Specialist will manage and grow companies presence on

LinkedIn, Instagram, and Meta platforms

, while driving

SEO strategies

to position us as the go-to career platform for students and employers. The role will also include

content creation, campaign execution, and community engagement

, ensuring company connects deeply with its target audience.

Key Responsibilities

Develop and implement digital marketing strategies to promote Company across

LinkedIn, Instagram, and Meta

. Create, schedule, and manage

engaging student- and employer-focused content

(posts, reels, stories, and blogs). Optimize website visibility and reach through

SEO best practices

. Monitor, analyze, and report on campaign performance (traffic, engagement, conversions). Build and engage an online community of students, graduates, and employers. Assist with

content writing and storytelling

for social posts, newsletters, and campaigns. Stay updated on

trends in EdTech, student engagement, and employer branding

.

Video Editing

Skills will be a Plus

Requirements

Bachelor's degree in Marketing, Communications, or a related field. 1-3 years of experience in

social media management and SEO

(EdTech or education-related experience preferred). Strong knowledge of

LinkedIn, Instagram, Meta Ads Manager, and SEO tools

. Fair knowledge of

content creation & copywriting

(Canva, basic video editing a plus). Ability to connect with

Gen Z students and early-career professionals

through relevant content. Data-driven mindset with ability to track KPIs and optimize campaigns. Excellent written and verbal communication skills.

What We Offer

Opportunity to be part of a

fast-growing EdTech platform

making real impact in students' careers. Exposure to

digital marketing in the education & career-tech space

. Creative freedom to shape Company's brand and voice. Competitive salary and growth opportunities. A dynamic, startup-style environment where your ideas matter.
Job Type: Full-time

Pay: ₹13,000.00 - ₹15,000.00 per month

Work Location: In person