ICICI Merchant Services (IMS) • ICICI Merchant Services (IMS) represents an alliance formed in 2009 between ICICI Bank – India’s largest private sector bank, and First Data – a global leader in electronic commerce and payment services.• ICICI Merchant Services is one of over 80 alliances First Data has launched with many of the world's premier banks. • IMS offers tailor made payment solutions with local expertise and customer care for all business types with a comprehensive range of credit and debit solutions. • IMS enables businesses across India to securely and conveniently accept electronic payments whether the cardholder is present at the point of sale through cutting-edge (EDC) terminal technology or purchasing over the internet from many miles away through its state-of-the-art payment gateway. IMS has developed deep expertise in e-commerce through serving many of the biggest merchants in India and its market leadership position was recently demonstrated by becoming the first acquirer in India to offer merchants the ability to accept Maestro debit cards online. About ICICI Bank• ICICI Bank Ltd (NYSE:IBN) is India's largest private sector bank and the second largest bank in the country with consolidated total assets of about US$ 102 billion as of September 30, 2009.• The ICICI Group has leadership positions across the financial services sector, including insurance, securities brokerage, asset management and private equity.About First Data• First Data, a KKR company, powers the global economy by making it easy, fast and secure for people and businesses to buy goods and services using virtually any form of electronic payment.• Whether the choice of payment is a gift card, a credit or debit card or a check, First Data securely processes the transaction and harnesses the power of the data to deliver intelligence and insight for millions of merchant locations and thousands of card issuers in 36 countries. For more information, visit www.firstdata.com
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