Job Description

Knowledge:1. Education: Bachelor\'s degree in Marketing, Communications, or a related field.2. Experience: Proven experience in both social media management and paid marketing, preferably in the IT and software services sector.3. Skills:3.1. Excellent written and verbal communication skills in American English.3.2. Familiarity with analytics tools for social media and paid advertising.3.3. Strong organizational and multitasking abilities.3.4. Ability to coordinate with other teams to ensure cohesive and integrated marketing efforts.:1: Generate Leads from organic Social Media Management2: Generate Leads from organic PPC advertising3: Ensure leads are of optimal quality such that sales team is able to convert them to clients4: Engaging Audience on Social Channels5: Audience Profiling for Targeted Engagement6: Planned Marketing Communication Process7: Achieve Operational Efficiency and Effectiveness8: Adhere to Brand Identity guidelines9: Continuous Innovation & Improvement10: Self-Learning and DevelopmentKey Responsibilities:1. Social Media Management:1.1. Develop and execute a comprehensive social media strategy aligned with our brand\'s visual and verbal identities.1.2. Ideate and Create engaging and shareable content tailored for LinkedIn, Twitter, YouTube, Facebook, and Instagram platforms.1.3. Identify opportunities for brand advocacy and partnerships on social media.1.4. Monitor and respond promptly to comments, messages, and mentions.1.5. Generate quality leads from organic social media activities.2. Paid Advertising:2.1. Plan, execute, and optimize paid ad campaigns on Google Ads, Facebook Ads, and other online advertising platforms.2.2. Monitor ad performance, analyze key metrics, and provide regular reports.2.3. Generate quality leads from paid marketing campaigns, at low CPC. (ref:updazz.com)

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