Job Description

Roles & Responsibilities:

• 
  Planning and ideation for Branding on Social Media in different geographies/regions worldwide.
• Managing the social media marketing strategy for the company to align with the business goal; focusing on Facebook, Instagram, Pinterest, YouTube, Twitter, and any other prominent channel in respective country/region.
• Execute social media strategy through competitive research.
• Define important social media KPIs and maintain the same.
• Leveraging strategic partnerships with top brands to increase brand recall, reach, and engagement with potential customers.
• Creating content that has the potential to go viral. Generate, edit, publish and share engaging content daily (e.g. graphics, videos, original text, info, and news).
• Coordinate with Creative & content team for ideation of concepts and copywriting for banner Ads and organic posts, in line with the overall brand strategy.
• Ideate, plan, and execute customer engagement activities through social media platforms.
• Social Listening and ORM of the Brand across the social channels.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency.
• Influencer Marketing for overall brand building, customer engagement, and reach.
• Monitor and stay up-to-date with trends in Social Media tools, design tools, applications, channels, technology, design, and strategy.
• Complement another marketing channel like SEM, SEO for a better customer experience.

Required Competencies:

• 
  Excellent written and verbal communication.
• 4+ years of Social Media Management experience preferred. Online branding experience is a plus.
• Demonstrates creativity and enthused interest in Social Media.
• Displays in-depth knowledge and understanding of Social Media platforms including (but not limited to) Pinterest, Instagram, Facebook, Twitter, YouTube, and how each platform can be deployed in different scenarios.
• Candidates who have worked on social media and branding strategies for different countries/regions markets will be preferred. Experience in the jewelry industry is a plus.
• Expertise in generating (viral) content for social media platforms to encourage user engagement including Facebook, Twitter, Instagram, LinkedIn, Pinterest.
• Exhibits the ability to jump from the creative side of marketing to the analytical side for data-driven decisions.
• Is a team player, with the confidence to take lead and guide others in the team.
• Demonstrates winning Social Customer Service techniques. Possesses the ability to identify potential crisis situation and apply conflict resolution principles to mitigate issues.

Required Qualification:

• 
  Any Graduate (MBA preferred)

Other Details

• Keywords: .
• Industry: Internet/Ecommerce
• Employement Type: PERMANENT

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Location Jaipur


Job Title Social Media Manager - IB


Experience 5.0 yrs - 7.0 yrs


CTC INR 10.00 lacs - 14.00 lacs