Job Description

Develop, implement, and managemarketingcampaigns that promote the products and services of a company.

·Drive website traffic and acquire leads thereby optimizing existing content and uncover new opportunities;

·Measure site traffic, identify and evaluate newdigitaltechnologies and optimizemarketingcampaigns, emailmarketing, social media, and display & search advertising using web analytics tools;

·Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.

Contribute to the company’s blog for on-page and off-page optimization.
Conduct keyword research according to the latest keyword research strategies.
·Be actively involved in SEO efforts (keyword, image optimization etc.) SEM, SMM, SMO, PPC, Adwords and also provide recommendations in coordination with elements and structure of websites and web pages..

·Provide creative ideas for content development andmarketing.

·Measure performance ofdigitalmarketingefforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

·Provide training onDigitalMarketing& SEO as and when required.

·Implement link building campaigns in coordination with business SEO goals

·Keep pace with SEO, search engine, social media and internetmarketingindustry trends and developments

·Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to the goals

·Work closely with other team members to meet the overall goals and objectives of the organization.

·Any other duties may be assigned as themanagement feels necessary at any given point of time.

Skills Required