Job Description

Graduate or PG specializing in Marketing and Sales from a reputed

institute.

At least 5 years of experience in:
? Key account management (Modern Trade)
? Excellent negotiation, communication and distributor &
Team handling skills.

To achieve month-wise plan of sales target in the territory by setting up distribution and
customer acquisition.
To identify, negotiate and acquire customers in key accounts and enter into annual
contracts/tie-ups with volume commitment.
To ensure correct and timely submission of stock & sales report on a weekly basis & track and
report competition activities in the market.
Recruiting and handling third party sales team and ensuring the productivity of the team as per
the beats
Chalking out the beats for the sales team at the outlet level and tracking their secondary sales
at a distributor/beat level on a daily basis.

To break down the monthly primary sales plan distributor wise and share to the distributor
with budget and secondary sales plan at the start of each month
To monitor stock levels at Customer end and coordinate with dispatch team to ensure that
products are supplied to them within the promised timelines
To ensure minimum damage and expiry at the outlet/distributor level and educate channel
partners on our products, quality standards to be followed and thereby create awareness.
To find opportunities to engage with the customer through caterer loyalty programs, college
festivals and similar events to create awareness leading to sales generation in the alternate
channel.

To ensure timely receipt of payments from the customers and channel partners, wherever
applicable
To check and validate the trade claims received from the distributor and ensure the same are
submitted on time on a monthly basis.
To assist and co-ordinate for the reconciliation of key accounts and distributors wherever
required.

Developing skills and product knowledge of internal teams through a mix of coaching /
facilitation through internal / external workshops and site visits
Training & re-training of teams
Strategically working with business partners / vendors to consistently improve merchandise
quality and range as well as reduce costs.

Work on 3 year plan on assortment to deliver our strategic objective of being most
differentiated on food performance to best in industry.