The Franchise Sales Executive is responsible for identifying, qualifying, and converting potential franchisees to expand the company's franchise network. This role involves lead generation, sales presentations, negotiation, and onboarding new franchise partners while ensuring alignment with the company's growth objectives and brand standards.
Key Responsibilities:
1. Franchise Lead Generation & Prospecting:
Identify and target potential franchisees through networking, referrals, cold calling, digital marketing, and industry events.
Utilize CRM tools to track leads, follow-ups, and conversions.
Attend franchise expos, trade shows, and seminars to generate interest.
2. Sales Process Management:
Conduct initial consultations with prospects to assess fit and interest.
Deliver compelling sales presentations highlighting franchise benefits, ROI, and support systems.
Negotiate terms and close franchise agreements.
3. Relationship Building:
Build trust with Clients by addressing concerns and providing transparent information.
Collaborate with legal and operations teams to ensure smooth onboarding.
Maintain relationships with existing franchisees for referrals and upsell opportunities.
4. Market Research & Strategy:
Analyse market trends and competitor activity to refine sales strategies.
Identify high-potential territories for franchise expansion.
Provide feedback to leadership on franchisee needs and market demands.
5. Compliance & Documentation:
Ensure all franchise sales adhere to legal and regulatory.
Qualifications & Skills:
Education:
Bachelor's degree in business, Marketing, or related field (preferred).
Experience:
2+ years in franchise sales, B2B sales.
Proven track record of meeting/exceeding sales targets.
Skills:
Exceptional communication, negotiation, and presentation skills.
Self-motivated with strong prospecting and closing abilities.
Proficiency in CRM software.
Ability to analyse financial data (e.g., P&L statements, ROI models).
Compensation & Benefits:
Competitive base salary + commission structure.
Career growth opportunities within the franchise network.