Job Description

Key Responsibilities: Create and manage Google Ads campaigns, ensuring optimal performance and budget management. Conduct keyword research, ad copywriting, and A/B testing to improve campaign effectiveness. Monitor and report on campaign performance, making data-driven adjustments as needed. Optimize website content for SEO to improve organic search rankings and visibility. Perform keyword analysis and research to identify opportunities for content creation and improvement. Monitor and report on website traffic and keyword performance using analytics tools. Develop and execute social media marketing strategies across platforms including Facebook, Instagram, LinkedIn, and Twitter. Create engaging and relevant content, including text, images, and videos. Manage social media advertising campaigns to increase reach, engagement, and conversions. Collaborate with the content team to create and distribute valuable, shareable content that aligns with digital marketing goals. Ensure content is optimized for SEO and social sharing. Track, measure, and analyze the performance of digital marketing campaigns using various analytics tools. Prepare regular reports to assess the effectiveness of campaigns and make data-driven recommendations for improvement. Qualifications: Bachelor\'s degree in Marketing, Digital Marketing, or a related field. Proven 2-3 years of experience in digital marketing, with a focus on Google Ads and social media marketing. Proficiency in Google Ads, Google Analytics, and SEO tools. Strong understanding of social media platforms and advertising options. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Analytical mindset with the ability to interpret data and draw insights. Ability to work independently and in a team. Certification in Google Ads or related digital marketing certifications is a plus

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